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Ek Thi Daayan’s invite to Wiccan sparks controversy

<i>Ek Thi Daayan</i>'s promotional campaign that has sparked off a fresh controversy.

Written by BollywoodHungamaNewsNetwork | Mumbai | Published: April 4, 2013 3:56 pm

Ekta Kapoor and controversies go (almost) hand in hand. This time round,it’s the invite of her latest film Ek Thi Daayan‘s (ETD) promotional campaign that has sparked off a fresh controversy.

What happened was that Balaji Telefilms had sent an invitation to the Kolkata based Ipsita Roy Chakraverti (the self-proclaimed Wiccan priestess cum author cum social activist) asking her to be a part of the film’s promotional drive. To everyone’s shock,Ipsita,not just refused to be a part of the film’s promotions,but also found it offensive the way witches are allegedly portrayed in Ek Thi Daayan. That’s why she met President Pranab Mukherjee and requested him to pass on the matter to Mamta Sharma (NWCC- National Women’s Commission’s chief). News is that because the recommendation has come from the President’s office,NWCC has taken up the matter on a priority basis,which will now have Balaji Telefilms receiving a notice for the same.

Ipsita,on her part,said that the reason why she does not want the film to be released in India is because of the existing situation here. She reasoned that such a film will only provoke violence against women and could further lead to the already existing witch hunts in rural areas of our country. Commenting on the matter,Ipshita says,”I met the President on Tuesday with my petition and explained to him why such a film should not be released in India. I reasoned that the portrayal of witches in the film supports the age-old prejudice of burning women after branding them as witches. I strongly believe that such films should not release in India. I have been told that my complaint will be forwarded to the National Women’s Commission by Wednesday evening.”

While Ekta Kapoor confirmed that Ipsita was contacted by them to promote Ek Thi Daayan,she argued,”How can somebody say that I am degrading women? My film is a work of art. I need to consult my legal team.”

When Bollywood Hungama spoke to Tanuj Garg (CEO- Balaji Telefilms),he said,”We still have not got any official communication from the Commission”. And when asked what will be their next step after they receive the communication,he said,”We will study the contents and will decide our next step for the same.”

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