‘The Dirty Picture’ ranks amongst the Blockbuster hits of 2011. The film set new records at the ticket window,shattered myths prevalent in the film industry and silenced the perpetual pessimists and naysayers who felt that movies based on film industry are jinxed. In fact,’The Dirty Picture’ has had a dream run at the box-office; it’s that rare film that withstood the opposition posed by films such as ‘Ladies vs Ricky Bahl’,’Don 2′,’Players’ and four new films last week.
‘The Dirty Picture’ enters into 8th successful week in India last Friday,a feat not many film can claim to achieve in today’s times. What’s noteworthy is the fact that the screen count of the film has increased three-fold,starting today. Last week,’The Dirty Picture’ was being screened at around 45/50 screens,while the screen count has shot up to 150+ from last Friday.
One of the reasons for the multiplication of screens is that ‘The Dirty Picture’ continues to attract ample footfalls at cineplexes.
Also,with ‘The Dirty Picture’ winning/nominated for coveted awards,it was decided to capitalize on the tremendous mileage that it was getting already. Besides,there’s no prominent release this week,so ‘The Dirty Picture’ should benefit for this reason as well, Girish Johar,Head – Distribution & Acquisition,Balaji Motion Pictures states.