Oscar-winning composer A R Rahman has teamed up with the United Nations to contribute to a global music playlist to commemorate the International Day of Happiness on March 20.
Rahman along with a host of superstars joined hands with the body and music streaming service ‘MixRadio’ to launch the ‘#HappySoundsLike’ campaign for the occasion, which will use the power of music to show solidarity with millions suffering from poverty and abuse.
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Rahman has collaborated with international artists such as Oscar winner John Legend, British singer-songwriter Ed Sheeran and James Blunt, French artist David Guetta and actress Charlize Theron along with UN Messengers of Peace and Goodwill Ambassadors to create the world’s happiest playlist.
UN Secretary-General Ban Ki-moon said the world body is “using the universal language of music to show solidarity with the millions of people around the world suffering from poverty, human rights abuses, humanitarian crises and the effects of environmental degradation and climate change.”
Led by singer/songwriter Cody Simpson, the weeklong #HappySoundsLike campaign will reach a high note at the end of this week with an inspirational, international playlist created by artists, and thoughtful listeners worldwide.
On Friday, Simpson will spotlight five track submissions to be included within the official playlist.
MixRadio Head Jyrki Rosenberg said through the campaign the music service hopes that the general public follow in the steps of the host of global stars and share the track that makes them happiest.
Established by the UN General Assembly in 2012, International Day of Happiness acknowledges that “the pursuit of happiness is a fundamental human goal.”
In its 70th anniversary year, the UN will be undertaking several campaigns to help achieve this goal.
The campaign officially launched with the release of a global video, featuring a host of stars singing along to raise awareness of the campaign.