Why Rock On 2 release was not delayed despite demonetisation announcement

Rock on 2 producer Ritesh Sidhwani feels piracy would've killed the film, had they pushed the release.

By: IANS | Mumbai | Updated: November 10, 2016 6:25 pm
farhan akhtar, rock on 2, shraddha kapoor Rock On 2: Farhan Akhtar – Shraddha Kapoor starrer rock musical film to release on November 11.

Rock On 2 producer Ritesh Sidhwani says he contemplated delaying the release of Rock On 2 when Rs 500 and Rs 1,000 notes were declared invalid by Prime Minister Narendra Modi. But he says piracy would have killed the film if its release was pushed ahead.

WATCH VIDEO: Banks, Post Offices See Long Queues Of People For Exchange Of Rs 500, Rs 1000 Notes

“It did cross my mind to push the release date of the film but it was too late, because our overseas delivery was already done, the movie has opened today in Gulf so we would have got killed with piracy so if we would have shifted the India release piracy would have killed us,” Ritesh Sidhwani told IANS.

In a bid to counter fake currency and the black money problem, Modi announced demonetisation in the country. This has led to currency shortage among consumers.

But the makers of “Rock On 2” have come up with some innovative ideas for movie-goers.

“To make it convenient, lots of incentives are being offered. For example, there are offers being made through Paytm, they are giving you on ‘buy one, get one free’ tickets, PVR cinemas are waving off the convenience fee on booking via credit card or debit card,” he said.

Sidhwani believes that the new announcement will impact those who don’t use credit cards.

Watch | Rock On 2: Farhan Akhtar, Arjun Rampal Were The Biggest Pranksters On The Sets

“It’s going to have some impact on the film, but we are trying to find solutions on the ground level. People who don’t have access to credit cards, it’s going to be an issue for them. Most of the business transacted at multiplexes, is through online medium.”

Also read | We had whisky and momos for breakfast: How Rock On 2 cast became a real rock band, watch video

Directed by Shujaat Saudagar, “Rock On 2” features Farhan Akhtar, Shraddha Kapoor, Purab Kohli, Arjun Rampal and Shashank Arora. The film is set to release on Friday.