In a unique association, the team of forthcoming Bollywood entertainer “Dilwale” has collaborated with the Mumbai airport Duty Free. The activation will not just include life-size posters of the movie’s cast, but also give lucky visitors a chance to meet superstar Shah Rukh Khan.
The movie’s thematic decor has been included at the Duty Free, and there will be ways in which people can win movie tickets and merchandise, which includes diaries, mugs, T-shirts, playing cards, on a minimum spend of $100.
“We are delighted to be associated with Red Chillies Entertainment for their upcoming movie ‘Dilwale’. As Mumbai Duty Free, what better way of delighting our customers, than getting them a chance to meet biggest Bollywood star – Shah Rukh Khan. For the first time ever, a duty free store gets into this unique association. After all, Mumbai Duty Free is all about giving an unforgettable shopping experience to its customers.” says Manishi Sanwal, Managing Director, DFS India.
“Dilwale”, directed by Rohit Shetty, is releasing on December 18.