“‘Ragini ka naya MMS dekha kya?’, ‘Ragini yahaan baithi thi’, ‘Do mein zyaada mazaa hai’ are some of the tantalizing captions that would be plastered on close to 7000-odd rickshaws in the two cities. Since these vehicles are on the move through the length and breadth of the city, it makes for a continuously engaging campaign,” informs our source.
Since ‘Ragini MMS 2’ is aiming for a wide section of audience, a teasing campaign like this with Sunny Leone herself getting into an interactive mode is being looked at as a masterstroke by many.
“We had done this earlier during Ragini MMS back in 2011 and the feedback had been overwhelming. Scores of others aped us subsequently. An auto rickshaw campaign tends to gain good visibility. Sunny enjoys unprecedented popularity among the masses and the Ragini franchise reaches out to the lowest common denominator,” says Tanuj Garg, CEO – Balaji Motion Pictures.
However, while that happens, we would first like to see the reactions of Mumbai’s auto rickshaw drivers who will find themselves with Sunny on Saturday (March 1) morning in Andheri.