Shah Rukh Khan won’t release Raees trailer with Karan Johar’s Ae Dil Hai Mushkil. Here’s why

Shah Rukh Khan's Raees will release its first trailer on the superstar's birthday. Raees is scheduled to release on January 27, 2017 when it will clash with Hrithik Roshan's Kaabil.

By: Express Web Desk | New Delhi | Published:October 6, 2016 12:40 pm
Shah Rukh Khan, Shah Rukh Khan Raees, SRK, Shah Rukh Khan birthday, Raees Trailer, Raees teaser, Mahira Khan Raees, MNS issue, Pakistani actor ban, Shah Rukh Khan upcoming film, entertainment news Shah Rukh Khan to release Raees trailer on his birthday and not with Ae Dil Hai Mushkil.

Dear Shah Rukh Khan fans, gear up for the biggest return gift on King Khan’s birthday as SRK is reportedly planning to release the trailer of his much-anticipated film, Raees, on November 2. The actor will be unveiling the trailer at the event he hosts every year on the day at his bungalow in Bandra.

While the Hrithik Roshan-starrer Kaabil will launch its trailer with Ae Dil Hai Mushkil and Shivaay, SRK had a different marketing strategy in his mind for Raees. Earlier, buzz said Raees’trailer will land with Karan Johar’s ADHM. Kaabil and Raees are set to clash at the box office on Republic Day next year.

According to, it is not just Kaabil that SRK is facing a competition with, the film will follow on the heels of Aamir Khan’s Dangal. “SRK and co-producer Ritesh Sidhwani do not want any comparisons made with any other film. So, they will release their trailer a few days after Kaabil. But the bigger worry for SRK isn’t Kaabil as much as it is the trailer of Aamir Khan’s Dangal,” a source revealed to the website.

Also read | Shah Rukh Khan-Mahira Khan film Raees release postponed due to MNS issue?

Last year too, King Khan had presented the Fan teaser on his 50th birthday and everyone went crazy. However, reports suggest that even Aamir Khan is planning to open his film’s promotional campaign around Diwali and looking at the great buzz of his film, SRK might have a fitting competition in this quarter of the year.

But will the ongoing issue of the ban on Pakistani artistes effect the release of Raees, which also stars Pakistani actor Mahira Khan in the lead role? Well, that is yet to be seen.

Raaes has faced issues in terms of its release date. The film was supposed to release with Salman Khan-starrer Sultan. However, the actor, whose Dilwale had faced the brunt of a clash with Bajirao Mastani, bowed out of the clash. Sultan went on to become a blockbuster and record setter of 2016. Now, Raees is scheduled for January 27, 2017 release along with Hrithik’s Kaabil.

Currently, Shah Rukh is shooting for The Ring along with Anushka Sharma. Post the wrapup, the superstar will make his way back to the country and start promoting his next – Dear Zindagi.