Shah Rukh Khan announces partnership with Dubai Tourism for short films

Shah Rukh Khan has partnered with Dubai Tourism for a series of short films which are slated to be released across various Dubai Tourism channels in December.

By: IANS | New Delhi | Published:November 2, 2016 8:03 pm
shah rukh khan, Dubai's Department of Tourism and Commerce Marketing, srk dubai tourism,  shah rukh khan dubai, shah rukh birthday, srk partnership dubai, srk birthday, shah rukh partners with dubai, srk short film, shah rukh khan short films, srk news, shah rukh news, shahrukh khan, bollywood news, indian express, indian express news Shah Rukh Khan’s campaign underlines the importance of India in being a key source of tourism for Dubai.

On Shah Rukh Khan’s birthday on Wednesday, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) announced a collaboration with the Bollywood superstar for a series of short films that will be shot here.

The project will see the actor unravel the secrets of Dubai, offering his fans a chance to see the exquisite city through the megastar’s eyes, read a statement from Dubai Tourism.

It aims to appeal to ‘King Khan’ fans across the globe, giving them the opportunity to explore the city and its many offerings.

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“Dubai is a second home to me… Whether I am here (Dubai) on vacation with my family and friends or my many business trips here for shoots, it’s a city that I truly relate to on so many levels – driven, passionate and spirited,” said Shah Rukh, who turned 51 on Wednesday.

The Happy New Year star added: “I can’t wait to take my fans and fellow travellers from around the world on an unexpected discovery of a city that I love.”

Slated to be released across various Dubai Tourism channels in December, the series of short films will kick off a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood.

Also read | Shah Rukh Khan thanks fans on his birthday, asks them to ‘take him home’, watch video

Conceptualised with the aim to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent, the campaign underlines the importance of India as a key source market for inbound tourism to the emirate.

Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, said: “We look forward to exploring Shah Rukh’s strong connection with Dubai, and sharing his unique experience with a global audience. These upcoming collaborations with the Bollywood industry will reinforce the strong role India has played in our city’s evolution and further fortify our bond.”