Salman Khan’s Sultan opened to falling box office records on July 6. The film made over Rs 36 crore on day one and then made over Rs 100 crore within the first weekend. As the Salman Khan, Anushka Sharma starrer continued its uninterrupted box office run, it entered Rs 200 crore club within days.
Trade analysts were falling over themselves announcing the film will enter Rs 300 crore club soon, making it Salman’s second entrant in the club after Bajrangi Bhaijaan. And then the film flattened out. We are in week 4 and the film is quite close to the milestone but seems to be crawling rather than racing there. Or is it?
Trade analyst Taran Adarsh wrote, “#Sultan [Week 4] Fri 57 lacs, Sat 98 lacs, Sun 1.51 cr, Mon 34 lacs, Tue 36 lacs. Total: ₹ 297.56 cr. India biz. ATBB.”
Fans of Salman Khan claim that the film’s producers Yash Raj Films are giving out much lower amounts of what the film is making now as compared to what trade is claiming. They even made the hashtag #YRFStopReducingSULTANFigures trend on Twitter. They claim that Salman has a deal with YRF wherein he will get a big share of profit if the India business is over Rs 300 crore, according to entertainment website FilmiBeat. These deals are common, especially with the Khans.
Now, by playing down on Sultan’s box office figures, Salman Khan will allegedly get a smaller share of profit. Report alleges it was a similar scene with Ek Tha Tiger which earned Rs 199.6 crore at the box office and never entered Rs 200 crore club.
Neither Salman Khan nor YRF has commented on this. IndianExpress.com could not independently confirm this report.