Salman Khan on Baahubali 2’s success: Hindi audiences are accepting, our films don’t work in South as there is fan loyalty

Salman Khan who is promoting his upcoming film Tubelight says that Hindi audiences are accepting and they have made a Telugu film Baahubali 2 such a blockbuster. He also said that there is strong fan loyalty in South.

By: Express Web Desk | New Delhi | Published:June 13, 2017 1:39 pm
Salman Khan, tubelight, baahubali 2 Salman Khan has teamed up with Kabir Khan for the third time after working with him in films Ek Tha Tiger and Bajrangi Bhaijaan.

SS Rajamouli film Baahubali 2’s pan-India appeal was one of the reasons behind its success. However, little has been said about the role of Hindi audiences in making Baahubali 2 a blockbuster. Salman Khan who is promoting his upcoming film Tubelight says that Hindi audiences are accepting and they have made a Telugu film such a blockbuster. The actor in an interview with DNA also said that there is strong fan loyalty in South. It’s also one of the reasons why a Salman Khan or Shah Rukh Khan film doesn’t work in South as people are loyal to their actors.

“I will tell you why numbers have become such a big thing. The most amazing thing about Baahubali’s success is that the Hindi audiences are so accepting. They have made a Telugu film so large, even though they do not know South heroes apart from three or four of them. South audiences know us there; yet, our films do not do that volume of business because their fans have an extraordinary sense of loyalty to their actors. Fan following is very strong — if there is a Kamal Haasan fan, then he will be a Kamal fan forever; Rajinikanth fan will be a Rajinikanth fan for life. We have piracy here; one should try indulging in piracy there, fan clubs wouldn’t allow it,” Salman was quoted saying in the report.

Salman Khan has teamed up with Kabir Khan for the third time after working with him in films Ek Tha Tiger and Bajrangi Bhaijaan. The film will hit theatres on June 25 this year.


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  1. Y
    Jun 14, 2017 at 11:32 pm
    Mr.Salman Pls give gud films with gud stories. Don't make people fool by giving garbage films which has no content in it. Only 2 films which u acted feel better are Hum aapke hein kaun Baijrangi Baijaan. Remaining all films...U SRK Aamir should thrown out from Bollywood, then Bollywood will be saved. U three Khan's are not allowing any others to grow in Bollywood. This is the true reason y u r films are not becoming Pan India. It's not the reason which u invented..
    1. B
      banarasi baingan
      Jun 14, 2017 at 10:05 pm
      may be salman and amir and shahruh should shift their company to china......
      1. b
        Jun 14, 2017 at 8:31 pm
        Salman Khan is simply giving all the lame excuses to take the credit away from the movie baahubali itself. Why was there no movie in the past that did well in the hindi zones? Hindu audiences suddenly decide to be all accepting for a om south movie? On the contrary hindi movies used to make more money down south than any regional movie did in the hindi zones. Also what does the loyalty towards any south hero got anything to do with the success of hindi movies down south? Is he under the impression that fans of those heroes won't watch movies of other stars? That is so stupid. Produce a movie with good content and stop making lame excuses. His head seems to be firmly stuck in his behind with illusions about stardom being the sole reason for the success of any movie.
        1. R
          Jun 14, 2017 at 8:34 am
          It is upto the writers and director to appeal to the people. Some English movies and Hindi movies do very well in the South. Now leading actors would not get anymore publicly proven hit movie stories for licensing from the South as they would be made for Hindi audiences like Baahubali did. If Salman believes, he needs to build a fan base, he knows what to do - build a fan base in the South!
          1. U
            Jun 14, 2017 at 7:22 am
            Cmon Salman you could do better than this, you want reality check, you yourself have acted in remakes from south which were hit and "currently" not all but most Bollywood hits are remakes from south. And obviously once remade, your acting will be compared to original one's. How do you expect us to go and watch the same movie again when we know the story from theoriginal version. Doesn't matter North or South fan base or no fan base you all belong to a fraternity called acting. Excellent movies will always be appreciated. Hope you got the point. Finally, whole heartedly give credit to who/where it's deserved. Baahubali is an excellent movie.
            1. N
              Nikittha Tummappudi
              Jun 13, 2017 at 9:22 pm
              your analysis is totally wrong if in such case prabhas does not have any craze before baahubali out of AP,Telangana but it succeeded bcoz of content in movie. many salman movies are remake of south films how south people see those and dangal did not work so gud bcoz south states have gender equality(very few inequalities) and south people mostly like intelligent movies not movies like where hero is tubelight even rajinikanth are flop no star power in south only story power
              1. M
                Jun 13, 2017 at 8:24 pm
                It is just that Bahubali reached across all of India. Every South Indian movie did not. Either they had to be dubbed or remade in Hindi to sell. And many failed because cultural differences that do not fit easily. In the South, there is a lot of experimentation done and many fail in that process. However those who succeed result from these experiments. Bollywood movies do run well for the same reason as Bahubali - good content and story telling. Films like Aradhana, Bobby, Sholay etc. ran full house across many parts of India including the South. Now most Bollywood films lack good stories or if they do, they are remakes of blockbuster Southern or Western films. Salman's films run because of the very reason he is stating - image and hero worship. Only Aamir Khan experiments in Bollywood and makes great movies and they run everywhere.
                1. J
                  Jagadeesh Kumar M
                  Jun 13, 2017 at 5:45 pm
                  Stupid analysis by Salman as usual -far from ground realities. A bunch of 3d, job-less crooks doing hero worship is not an indication that all 250 million South Indians watch movies and worship actors and actresses. You know what, South Indian states are definitely better educated than many North Indian states. The perfect indication to this is heroes like you are still surviving in Bollywood because you got those uneducated, herd-mentality followers mostly from the North. Also, please be noted that the real reason for Hindi movies not doing so well in the South is more to do with the content, bolly movies mostly rely on and try to mimic westerners as if you guys are westerners, also the obsession to look like and sound like westerners obviously don't go well down South. Please note that if we want we have our own sources and don't need Bollywood for that. Your analysis not only made people believe that you are arrogant and insulting but also an -h0le.
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