Actor Ranveer Singh has conceded that the recent Jack & Jones advertisement featuring him that was slammed for being sexist in nature was ‘wrong’. He has also apologised for the ad.
Through a press statement issued to major online media outlets, Ranveer said, “It was important to give the brand creative freedom while designing their campaign, but I guess we got it wrong on one of those billboards and I’m sorry this happened but it’s a thing of the past. We rectified it immediately by having that hoarding taken down ASAP from everywhere over 30 cities overnight. I treat all women with the utmost respect both professionally and personally and would never do anything to disrespect them.”
The advertisement which had Ranveer Singh picking up a miniskirt-clad girl with the tagline ‘Take your work home’ was panned by many on social networking sites sparking an outrage.
Actor Siddharth of Rang De Basanti fame had tweeted his ire against the ad that saw Jack & Jones issuing an apology as a response. The brand also immediately pulled out the advertisement from all billboards across the nation.
With Ranveer Singh himself clarifying his stance and saying sorry for getting the advertisement wrong, we hope the matter will now rest in peace.