The new advertisement of a popular mango drink, featuring Bollywood superstar Shah Rukh Khan hasn’t gone down well with actress Shilpa Shetty’s husband and industrialist Raj Kundra. Hence, he took to Twitter to express his disappointment.
This Frooti ad is disgusting! Kids copying and singing suck it lick it a. @iamsrk bhai how did u approve this script? Tasteless literally!
— Raj Kundra (@TheRajKundra) May 3, 2015
The ad starts with words, “push-it-a, pull-it-a, hitt-it-a, vroom-it-a, mov-it-a, shoot-it-a, leave-it-a.” The lyrics that come later have had many eyebrows raised and several questions asked. The lyrics are: “aam suck-it-a, lick-it-a, lick-it-a, suck-it-a.” While the words in the aforementioned ad might bear an innocent meaning, many connotations can be derived from these words, and that’s what seems to have irked Raj Kundra, who is the father of a two year-old boy. Few hours later, Raj Kundra tweeted some lines about the importance of usage of words and showed his discontent again.
Ignorance is dangerous, but knowledge without responsibility is more dangerous.
— Raj Kundra (@TheRajKundra) May 4, 2015
Handle them carefully, for words have more power than atom bombs.
— Raj Kundra (@TheRajKundra) May 5, 2015
Words can be dangerous at times, but connotations and definitions are mostly all in the mind. Watch the ad to decide for yourself.