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‘PK’ witnessing unprecedented growth trajectory: Disney India

Vinod Chopra Films and Rajkumar Hirani Films, in association with Disney India, released 'PK' December 19.

By: Indo-Asian News Service | New Delhi | Published: December 28, 2014 9:35 am
Aamir Khan, PK Christmas and New Year season seems to have spelled magic for Aamir Khan’s ‘PK’ as it is doing phenomenally well not only in India but in the international market too.

Christmas and New Year season seems to have spelled magic for Aamir Khan‘s latest release ‘PK‘ as the movie is doing phenomenally well not only in India but in the international market too.

Vinod Chopra Films and Rajkumar Hirani Films, in association with Disney India, released ‘PK’ Dec 19 and since then it has been soaring high at the box office both in India and abroad.

‘PK’ has performed exceptionally well in India and many international markets, and with each day of its theatrical run, the movie is setting new benchmarks in many countries! Our distribution strategy ensured a wide availability for the movie across countries in all key centres.

“The film has performed phenomenally well – and is now the highest grossing Hindi film ever in its first week in India, North America, Australia and many more. Most importantly, the movie has seen an unprecedented growth trajectory. The occupancy rates in most theatres all over have been very encouraging. We look forward to a long theatrical run for the movie!,” said Amrita Pandey, VP and Head of Marketing and Distribution, Studios, Disney India.

Back home, ‘PK’ has collected Rs.182.58 crore in the first week. On Christmas Day itself, the Rajkumar Hirani directorial collected Rs.27.55 crore in India.

The film also stars Anushka Sharma, Sushant Singh Rajput and Sanjay Dutt.

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  1. I
    Israel Zindabad
    Dec 28, 2014 at 10:50 am
    If best filmmmakers make movies for stan then God save India
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    1. S
      Stacy Ludwig
      Dec 28, 2014 at 4:27 pm
      Best movie, ever. More like lesson to bullers and sadhu and thug of India. I am sure they are not going to like it because this movie will ruin their business/market but this is reality. I am hindu but I hate how all hindu people believe in all stupid Gurus. They are nothing but bullers including Ramdev or anyone else. Honestly, any hindu Guru or religious trust is not built to help any poor people or society but to make money. They all are typical Asharam but in hidden form until their reality comes to someone's attention. Same thing is Swadhyay. They need to stop going door to door to spread their business. I highly suggest people to stop supporing all religious drama. Yes, if you believe in God, you can do it at home or helping other people one or other way. Just stop supporting money making religious business. Period. Good job Aamir Khan. Keep it up :)
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