Renowned Pakistani designer Faraz Manan says Bollywood diva Kareena Kapoor, who is the brand ambassador of his lawn collection, is fond of his royal ethnic attires and even dons them at certain occasions.
Kareena, 33, is the face of his latest Crescent Lawn Collection, which consists of digital lawn floral prints with embellished necklines presenting an embroidered look to the outfits.
“Kareena likes it (my collection). She wears it at home also. She is someone who really needs to like something before wearing it. She is currently like a modern Nawab. She is married to a nawab and it’s all about a whole new approach. I like designing for Nawabi culture,” Faraz, who was in the capital for M B Jewellers and Sons fashion show, told PTI.
“Nawabs play polo and sort of have a modern approach to life. So my collection favours that. Kareena is not just famous here. People know her in Pakistan and Dubai. So it’s good,” he added.
Faraz, who is popular in Pakistan for his couture, bridal wear, luxury pret, and lawn, has been a frequent visitor to the country as Kareens’s elder sister Karisma Kapoor was his campaign’s brand ambassador for three years.
“I have been here (India) before. I come here to visit my friends and also for my campaigns. I do my shoots sometimes in Jaipur, Bombay and Delhi. The appreciation we get every time we come here is great,” he said.
Apart from the Kapoor sisters, ‘Aashiqui 2′ star Aditya Roy Kapoor too has been associated with his collection, having walked the ramp as the showstopper for his formal couture designs last year.
He feels that his collections have been giving a healthy competition to the Indian designers. However, Faraz insists that competition is not on his mind.
“They can and it has been giving a healthy competition. A a lot of my friends in India have been appreciating my collection,” he said.
“There are few designers whose work I like and vice-versa. It can be a healthy competition but not a competition as such,” he added.
The designer said fashion here gives more prominence to colours and designs as compared to Pakistan, where fabric quality is of prime concern.
“There are lot of similarities in terms of customs, culture except for the few differences. Indians are more concerned about colour and construction of the outfit. Pakistan’s fashion is more about the fabric quality,” he said.
For him, fashion has attained a strong presence in the markets of Pakistan as it has survived on its own.
“Fashion is booming in Pakistan. That is one industry which has survived on its own. People have a flair for different collections,” he said.
Faraz, who hails from Lahore, was intrigued by art ever since his childhood. Drawing inspiration from his designer parents, he stepped into the creative world ten-years ago without having any formal training in fashion.
“No. (I haven’t taken any courses in fashion). It is my pure creativity and love for artistry that has taken me towards designing. It has been 10 years. It happened because I was into art and painting since my childhood. I have picked it from my mother. Although I have studied economics, I ventured into this as I enjoyed the whole experience,” he said.