VisitBritain launched the first of its kind mobile app called Bollywood in Britain (BiB) on March 12, 2014 at an event, which saw the likes of Kangana Ranaut, Abhay Deol, Boman Irani and Tara Sharma.
The app enables users to experince the various aspects of Britain. It is mainly a tourist guide app and is intended to help Indian tourists visiting Britain on places to visit while sharing engaging Bollywood trivia related to that particular location.
The key features of Bollywood in Britain include Travel Guide Map, Destination Search, Flip Tour which shares Celeb Stories and Destination Recommendation, Community window and Love Wall, the app also offers to update and share one’s experiences on social media platforms like Facebook and Twitter.
Bollywood in Britain is now available on Google Play Store.