Pierce Brosnan left everyone shaken and stirred when one morning, he appeared on the front pages of all newspapers, holding a box of Pan Bahar. While it left many shocked, the James Bond actor was also mercilessly trolled for his choice of endorsement.
In the light of the entire controversy, Bollywood actor John Abraham has spoken something quite relevant and highlighted on the reality behind celebrity endorsements. At one of the events for his upcoming film Force 2, John’s statement totally burned down not just Brosnan but also other actors and cricketers who make wrong decisions in selecting their product endorsements.
“I think you get more eyeballs when you sign on a cricketer or an actor but i also think it’s an actor’s responsibility to sign on a brand he believes in and the message he passes out. I think it is very important. For an example, I believe in bikes and fitness so I will sign brands that reflect my personality. An actor can endorse for two reasons, you want to build your equity or you want to make money, the choice is yours. For me, money is not important. I am saying this on record “money is not important”, choosing the right brand is important”.
Soon after the controversy broke, the Pan Bahar ad was banned from national and satellite television in India by the Central Board Of Film Certification Chief Pahlaj Nihalani. leading to In another report, it was said that Pierce Brosnan had no idea what he was endorsing.
“As a man who has spent decades championing women’s healthcare and environmental protection, I was distressed to learn of Pan Bahar’s unauthorized and deceptive use of my image to endorse their range of pan masala products.” It further read, “I would never have entered into an agreement to promote a product in India that is dangerous to one’s health.” The Bond actor is “deeply shocked and saddened” by the following events since the ad went viral. “Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women’s health care and research programs that improve human health and alleviate suffering,” he had said in a statement.
We are still not fully convinced that a man who was once the face of VISA, Ferrero Rocher, Loreal and more did not care to do a little more research before signing a deal.
For a big star like Brosnan, it is also impossible to believe that even his team did not do its homework well before getting him endorse a product in India.
However, it surely has raised some important questions about how much thought our celebrities put in while selecting their brands. Is it all about money or ethics too?