Jack and Jones’ sexist ad controversy leaves Ranveer Singh upset

Ranveer Singh is mighty upset that his image took a severe beating after a Jack and Jones advertisement

By: Express Web Desk | New Delhi | Updated: November 25, 2016 5:21 pm
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Ranveer Singh is mighty upset that his image took a severe beating after a Jack & Jones advertisement that showed him picking up a miniskirt-clad girl on his shoulders with the tagline ‘Take you work home’. The ad was slammed by many on social networking sites for being sexist. Sources close to Ranveer suggest that the actor made his displeasure known to the brand without mincing words.

Says a source, “Ranveer never ever thought endorsing a clothing brand would bring him disrepute. He is someone who is extremely image conscious and has deep respect for women. He is hurt that the tagline written by those who conceptualised the ad went terribly wrong. He has told the brand that it shouldn’t have happened and their writers should have been more careful with their words.”

Apparently, the actor had no clue that the picture of him lifting the woman would be published with a sexist tagline. Sources suggest that the actor was not kept in the loop with the final layout of the advertisement.

“It seems to be a case of what happened with Aishwarya Rai Bachchan where she was blamed for appearing in a racist jewellery ad where a child held an umbrella over her head. Actors are normally not part of the final creative decisions taken by ad agencies and the same seemed to have happened in Ranveer’s case.”

Also read: What sort of glorified masculinity is the Jack & Jones’ Billboard suggesting?

Surprisingly, Ranveer has remained mum while the controversy rages on Twitter. Sources in the know suggest that the actor is mulling whether to issue a carefully worded clarification on Twitter or remain silent for the dust to settle. Given that he has film gearing up for release, he may well speak about it in one of his forthcoming interviews. For the moment, the actor is believed to have decided to be part and parcel of every little detail of every brand he endorses from start to finish.