An India Pavilion opened at the 67th Annual Cannes Film Festival providing a platform for stakeholders to market films.
India Film Guide, an initiative of the Ministry of Information and Broadcasting to position India as a “filming destination” was also launched.
On the occasion, Bimal Julka, Secretary of Information and Broadcasting, said the resource guide endeavours to promote Indian cinema across linguistic, cultural and regional diversity with the aim of forging an increasing number of international partnerships in the realm of distribution, production, filming in India, script development, technology, promoting film sales and syndication.
He said co-production agreements have been signed with countries like the UK, Canada, Germany, Brazil, Italy, Spain, Poland and New Zealand.
“It would be now possible for filmmakers of different countries to come together and make films under bi-lateral co-production agreements. Bringing different nationalities
together, these arrangements would also forge new markets and
wider audiences,” he added.
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Ambassador to France Arun K Singh and cine star Kamal Haasan, who is also Chairman of FICCI Media and Entertainment Committee – South, were among those present on the occasion.
The inaugural address was followed by a discussion on “The Making of Grace of Monaco” – the opening film of the 2014 Cannes Film Festival – with crew members from the film.