IIFA 2015 returns to Malaysia after 13 years

The 2015 edition of the International Indian Film Academy Awards (IIFA) is set to enthrall Bollywood fans in Malaysia.

By: Press Trust of India | New Delhi | Published: March 13, 2015 4:11 pm
IIFA 2015 The 2015 edition of the International Indian Film Academy Awards (IIFA) is set to enthrall Bollywood fans in Malaysia.

The 2015 edition of the International Indian Film Academy Awards (IIFA) is set to enthrall Bollywood fans in Malaysia as the annual prize-giving ceremony will be held in the city of Kuala Lumpur in June.

This is the second time IIFA will be travelling to Malaysia. The Bollywood awards ceremony was last held in the country in 2002.

“We are going to Malaysia in the first week of June. We had a great time in Malaysia in 2002. We are coming back after 13 years. It is a great destination, a lot of our movies are being shot there off late so it will enhance the business locally. It is going to be fun,” Andre Timmins, spokesperson IIFA, told PTI.

Timmins revealed that the other contending cities to host this year’s ceremony were Bangkok, Thailand and Madrid.

“We were in talks with Bangkok and Madrid. We are going to continue our dialogue with Spain for hosting future editions but Malaysia won it because the country connects strongly to India and Bollywood and also in terms of business and tourism,” he said.

Last year’s IIFA in Tampa Bay, US, was a great success with the involvement of Hollywood personalities like Kevin Spacey and John Travolta among others, he said.

Timmins said that they are hoping to replicate the success this year with the involvement of South stars like Kamal Haasan, Rajinikanth and Vijay among others.

“We are going to work around what we normally do like there is going to be fashion, music and the main awards. What we did with Kevin Spacey and John Travolta we are going to do that this year with south stars. They are extremely popular. We will make them do things that they have not done in the past,” Timmins said.

“Kamal Haasan has come to IIFA very often. We will try to get Rajinikanth, Vijay, Kamal, it all depends on who is available at that time,” he added.

This year’s event will span over three days and will include film and music workshops, fashion shows, fans meet-and-greet, technical awards and media briefings of forthcoming movies.

Timmins said that the organisers Wizcraft are closely working with the ministry of tourism and also trying to involve local TV stars at IIFA.

This will be the 16th edition of the awards ceremony which was instituted in 2000.

When asked what steps are being taken to revitalise the event, Timmins said, “So the reinvention of the next 15 years will happen from 2017. We are coming up with a plan about what we are going to do with the brand.”

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    Felina Kaur
    May 17, 2015 at 1:05 am
    And I'll have to say that Deepika Padukone herself is from South & had a debut in South. Aishwarya Rai the beauty queen, belongs to the South too. So I suggest you change the way you look at things. Don't see their ideny. Look into their talent. So respect both the industries as we are not eligible to badmouth them as their work is not as easy as it seems.
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      Felina Kaur
      May 17, 2015 at 1:16 am
      I don't understand the mentality of people who go gaga over Hollywood actors being in a Bollywood show but has so much issue with a different industry from the same country joining it. And I'm a Malaysian too, I've not seen people discriminating actors just because they belong to a certain industry. Moreover, Superstar Rajnikanth and Padmashree Kamalhan are supremely talentedn & are globally more recognized & well known compared to many Bollywood celebs. An opinion of a single person doesn't reflect the w nation as there is prove of evidence that Malaysians enjoy the South with the reception they've been getting with their continuous comeback shows in Malaysia. Therefore please don't be single-minded & judgmental. Respect & appreciate their talents. Both the industries are great in their own way & their collaborations are just too good to handle. So, enjoy the best of both world. Waiting for IIFA!!! :) =)
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        Jennifer lazaroz
        May 11, 2015 at 9:18 am
        IIFA needs to understand that bollywood fans have no interest in south stars. I am a Malaysian and only the south indians watch tamil movies. IIFA is suppose to be a bollywood awards function and bringing in south stars will be meaningless as the bollywood fans are only interested in watching bollywood stars. South Indians are not going to come for IIFA in Malaysia, the crowd is going to be of bollywood fans to who Kamal Han, Rajnikant and Vijay mean absolutely nothing. I am from Malaysia and I know it. Bringing in hollywood stars are one thing, but please do not compare it with bringing in south stars as they are not going to add to the glamour of IIFA but instead will bring the standard of IIFA down. Sorry for being so blunt but honest. Just stating the truth. If you keep bringing in South stars who are unpor with bollywood fans, soon IIFA will loose all its glamour and people will stop wasting their money to for for this awards.
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          Jennifer lazaroz
          May 11, 2015 at 9:20 am
          So IIFA is shortchanging bollywood fans by bringing in south stars. WE want to watch bollywood stars and not south stars. Waste of money.
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