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How Baahubali 2, Dangal are rewriting the rules at the box office. It is the content, stupid!

The overseas success of the content-driven films Dangal and Baahubali 2 offer some crucial lessons for the Indian filmmakers.

Written by Arushi Jain | New Delhi | Published: May 17, 2017 2:22 pm
dangal china box office collection, baahubali 2 overseas collection, dangal total collection, baahubali 2 content driven, While Baahubali 2 will soon create Rs 1500-crore club, Dangal is well past the Rs 1000-crore point.

The Indian cinema is witnessing its golden period with films like Baahubali: The Conclusion and Dangal faring well at the box office not only in India but also overseas. While Prabhas and Rana Daggubati’s Baahubali 2 is going strong even after more than two weeks of its release and is set to become the highest grossing film in the US, Aamir Khan’s Dangal has broken its Indian records in China after collecting Rs. 450.39 crore within two weeks of its release. While Baahubali 2 will soon create Rs 1500-crore club, Dangal is well past the Rs 1000-crore point.

Trade analyst Taran Adarsh shared the latest figures as he wrote, “#Dangal maintains the speed on weekdays in China… Week 2 [updated]: Mon: $ 4.95 mn Tue: $ 4.92 mn Total: $ 70.33 million [₹ 450.39 cr].” With this, the wrestling drama has already become the first Indian movie whose domestic collection is overtaken by a single overseas market.

So does this overseas success of these content-driven films offer some lessons for the Indian filmmakers? Definitely yes. To make a tentpole film, a filmmaker does not need to have a star-studded cast, surge pricing of tickets or a festival release. All that needs to increase the footfall in the theatres for a movie is good content, great performances from the artists and breaking through the set trends. The filmmakers in Indian need to understand the value of research that goes into filmmaking. Though SS Rajamouli took an extra year to wrap up his magnum opus but when he did, a masterpiece was in the offing. Baahubali 2 and Dangal gave the movie buffs all good reasons to head to the theaters from the VFX to the high concept ideas.

Also read | Baahubali 2 box office collection day 19: SS Rajamouli film fends off competition, grosses Rs 1450 cr worldwide

Not only the filmmakers but Dangal and Baahubali 2 has something crucial to teach to the actors as well. While Prabhas gave five years of his life to a single project and did justice to his role of Amrendra Baahubali, Aamir Khan bulked up to 95 kilos to play an aging father and a wrestler and then went through a rigorous training to shed those extra kilos to play a younger self.

So, to enter the 100 crore club might be a dream of every director or producer, but to achieve that milestone there is a lot that needs to be fixed. And the bottom line is, the audience is no fool.

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  1. S
    May 19, 2017 at 11:24 am
    Amir khan sirf paisa kamanewala actor hai.dangal me hindu caracter play kiya.world me hindu culture ko demand hai..paisa kamata hai hinduo ki sad me our gata hai,apne dharm ki... Ab hm samaz chuke hai, Ji UB a hai in khano se.. Jay bahubali...
    1. V
      Vivek saaaho
      May 18, 2017 at 2:21 pm
      So you want to say Amir has more fans in China than India! What ing rubbish report. All paid news. Amir can't see anyone going ahead. I'm amazed by the collection in China...if it was so good, it would still have been running somewhere in India. I'm from Madhya Pradesh, one who mostly see bollywood, but the truth is Bahubali is the biggest ever hit India will posses in upcoming five years. Learn Bollywood learn.
      1. T
        May 17, 2017 at 11:47 pm
        The Saffron radicals from North India now would be looking for hide outs as Dangal which is a Nationalist perspective and Patriotic theme wrecking havoc at the Box office. We Remember How most of the Saffron Radicals of RSS were boycotting Dangal which was on its way to glorify India's Image in the World. DANGAL is a Bigger All time blockbuster than Bahubali in terms of profit. Jai Aamir Khan Jai Hind.! RSS Murdabad
        1. S
          sashank Kotta
          May 18, 2017 at 12:50 pm
          Lolz.. Stupid guy. Bahubali has crossed the overall collections of Dangal just like any other tattoo khan's film. STill the overall collection of Bahubali is far ahead of Dangal despite its release in China. Bahubali (Hindi Version ) has also broken the overall India collection of Dangal(Sharam se doob maro Tattoo khan's). Being a dubbed movie it is showing all the Khan's its Aukaat. Just Remember !! Bahubali is yet to release in foreign languages including China and other EU countries. :D :D :D
          1. Kommalapati harish
            May 19, 2017 at 9:06 am
            s who doesn't comment on fools who throw stones in Kashmir always blames RSS.
          2. M
            May 17, 2017 at 4:49 pm
            The Success of Bahubali's and Dangal is all about the art of Story tel of a powerful Story Content and the genius of the respective Directors and dedication of the actors/actresses and the Crew. The offs success of these pictures worth mentioning as Indian Cinema started making an impression on overseas viewers. The Success of Dangal, PK in China speaks volumes about how Indian thought process still influencing Chinese people drawing parallels to how in ancient times India had a massive influence on China by way Budhism, martial arts (Judo/karate) Yoga indicating India can still influence China through its physical, mental, philosophical avenues.