Shah Rukh Khan has once again found an innovative way to promote his soon-to-release Chennai Express,which is through the newest technology possible.
Shah Rukh today tweeted:
The Chennai Express game is quite fun. Its kinda difficult too…played it for hours yesterday. Hope u all like it…
— SHAH RUKH KHAN (@iamsrk) July 24,2013
He announced the Chennai Express game version for mobile phones today.
The game will feature the action,rom-com from the film,with some over-the-top Rohit Shetty-style car action.
This is not for the first time that Shah Rukh Khan has taken up this strategy for the publicity of his movies before release. Superhero movie Ra.One was also based on gaming. The game was like a prequel for the film
Farhan Akhtar’s Don too had a gaming version.
Chennai Express releases on August 9 and stars Deepika Padukone alongside Shah Rukh Khan.