Wednesday, Nov 26, 2014

‘Ek Villain’ takes box office by storm, earns Rs.50.70 crore in 3 days

The Riteidh Deshmukh film is likely to collect above RS 50 crore within three days of its release. The Riteish Deshmukh film is likely to collect above Rs 50 crore within three days of its release.
Entertainment Feature Service , Edited by Sarika Sharma | New Delhi | Posted: June 30, 2014 12:38 pm | Updated: July 1, 2014 10:39 am

Bollywood’s latest release ‘Ek Villain’ is going great at the box office ever since its release last Friday and has collected above RS 50 crore within three days of its release. And the three-day box office collections indicate that movie buffs are loving “Ek Villain”.

 

In doing so, the Mohit Suri film will break the Box Office records set by Akshay Kumar’s ‘Holiday’ and Sajid Khan’s ‘Humshakals’.

The film starring Sidharth Malhotra, Shraddha Kapoor and Riteish Deshmukh had minted above Rs 16 crore on the opening day itself. The film opened to great reviews and fantabulous response with multiplexes going housefull.

This is also director Mohit Suri’s hattrick after the success of ‘Murder 2′ (2011) and ‘Aashiqui 2′ (2013).

Tanuj Garg, CEO Balaji Motion Pictures, said: “Not only is this opening the biggest for the studio, but for the industry too in light of the screen count. We scored big despite no advantage of a bank holiday weekend.”

He predicts that with “compelling content, strong word of mouth and exemplary marketing”, the Riteish Deshmukh, Sidharth Malhotra and Shraddha Kapoor starrer is poised to “sustain and enjoy a glorious run” at the box office.

Revenues from the overseas markets and non-theatre streams are additional.

Distributor Anil Thadani said: “The film has found universal acceptance. It is one of those rare films that worked as well in a remote single screen as it did in an up-market multiplex. It is a blockbuster and game-changer in the real sense of the words. Hats off to Balaji and Mohit Suri!”

The film’s success means a lot to director Mohit Suri as this is his first film outside his home banner Vishesh Films and he is “delighted” that it has opened to “such a path-breaking response”.

“The stupendous figures are testimony to the power of conviction, content and passion,” he added.

‘Ek Villain’ is also Ritesih Deshmukh’s second consecutive hit in two weeks after the unexpected success of Humshakals’, which was panned by critics and audience alike. (With IANS inputs)

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