Shah Rukh Khan’s Dilwale, which released on December 18, 2015, has entered the list of top 10 foreign grossers by collecting $18.5 million in the first 10 days of release. The movie was released in 1,210 screens abroad.
This puts Dilwale at the number seven spot in the top 10 Bollywood movies overseas. Salman Khan’s Bajrangi Bhaijaan is at No 2 with $29 million, followed by Dhoom 3 (2013) at $28 million. The movie with the highest foreign collections from Bollywood is Aamir Khan’s PK, that released in December 2014. The film had collected $47 million overseas.
Dilwale was co-produced by Red Chillies Entertainments Pvt. Ltd. and Rohit Shetty. While the majority of the screens were in traditional markets–North America (the US and Canada), the UK and West Asia, Dilwale also released in new territories like Jordan, Spain, Finland, Trinidad and Guyana.
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Dilwale is all set to release in Germany, Iraq, Palestine, Peru, Switzerland, Morocco, Austria and Egypt in the coming weeks.
“Shah Rukh Khan’s popularity in the international circuit makes it possible to explore new territories. Ideally, around 85-90 per cent of the foreign collection comes from traditional markets. However, in case of Dilwale, we notice the new or non-traditional markets’ contribution at 30-35 per cent. This has helped expand the scope of the international performance for the film,” says Gaurav Verma, Chief Revenue Officer, Red Chillies Entertainments Pvt. Ltd.
South East Asian markets like Malaysia and Indonesia are also contributing well to the foreign collection, he adds. The film’s headline song, Gerua, was dubbed in Malay to familiarise audiences. It was the top song on iTunes in Malaysia around the release.