Gone are the days when a good script and outstanding performances by actors were the only mantras of bringing in moolah at the box office. And the fact has been well accepted by movie producers and directors these days. They know, today’s generation is obsessed with social media. They may miss a lot of things but they will not, in any case, miss a tweet or a post in their Facebook newsfeed.
The makers of Ranveer Singh-starrer Befikre, a movie which looks like an Indian adaptation of No Strings Attached, are leaving no stone unturned to promote the movie. After releasing two peppy numbers, Ude Dil Befikre and Nashe si Chad Gayi, from the movie and also, a behind-the-scenes of ‘Ude Dil Befikre’, Yash Raj Films have found yet another delightful and innovative way to create a buzz around the movie.
To bring forth the French essence of the movie, a specially designed emoji has been curated by Twitter. Now the fans of the movie in India can join the conversation around the movie and simply tweet by using #UdeDilBefikre, #Befikre, #BefikreOn9th, #BefikreOn9thDec and #BeBefikre. The emoji which looks like the Eiffel Tower in pink will appear next to the hashtag. The emoji will remain active until the film’s release.
Production banner Yash Raj Films (YRF) unveiled the trailer of filmmaker Aditya Chopra’s upcoming movie, Befikre at the Eiffel Tower only. The movie is slated to release on December 9 this year.