Amitabh Bachchan first choice to replace Aamir Khan for ‘Incredible India’ campaign

Amitabh Bachchan is the Modi government's first choice as the new face of its 'Incredible India' campaign after Aamir Khan ceased to be its mascot.

By: PTI | New Delhi | Updated: January 7, 2016 10:00 pm
aamir khan, incredible india campaign, Amitabh Bachchan, Aamir Khan Incredible India, aamir khan news, big b, incredible india, Incredible India Aamir Khan, Aamir Khan latest news, incredible india, aamir, ministry of tourism, tourism minsitry, aamir tourism, aamir khan incredible india, incredible india brand ambassador, aamir amitabh bachchan, national news, india news “Amitabh Bachchan will be the first choice of the ministry for the job,” a Tourism Ministry source said, adding actors Akshay Kumar, Deepika Padukone and Priyanka Chopra are among those under consideration.

Megastar Amitabh Bachchan, brand ambassador of Gujarat tourism, is the Modi government’s first choice as the new face of its ‘Incredible India’ campaign after actor Aamir Khan ceased to be its mascot.

“Amitabh Bachchan will be the first choice of the ministry for the job,” a Tourism Ministry source said, adding actors Akshay Kumar, Deepika Padukone and Priyanka Chopra are among those under consideration.

Also read: Respect govt’s decision to discontinue my services: Aamir Khan

He described the veteran actor as a “non-controversial” figure and noted that Bachchan was the key face for promotion of tourism in Gujarat which has seen an “upsurge” after he was hired by the state.

Khan, whose comments on perceived intolerance in the country had invited flak from BJP, ceased to be the mascot for the campaign as the contract for it expired.

“It was the (private) agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists,” Tourism Minister Mahesh Sharma had said yesterday.

Khan today said he respected the government’s decision to “discontinue” with his services while making it clear that he never charged anything for the ‘Atithi Devo Bhava’ campaign.

“It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be,” he said in a statement.

When asked about Aamir’s removal as the mascot of ‘Incredible India’ campaign by news channels, Bachchan said ‘PK’ star’s contract must have ended.

“I think you need to clarify first whether he is being removed because of something that he may have said or it’s the end of his contract. I am sure that there must be some kind of difference there. I don’t think that people are removed just because they did not agree or said something that is controversial,” Bachchan said.

The actor, who has been the brand ambassador of Gujarat tourism, said he would not mind being a part of the campaign if asked.

“Nobody has asked me but if they do, yes, I would be more than willing to. I do a lot of this for a state and country and I will be happy if ever there is offer to do something,” Bachchan said.

For all the latest Entertainment News, download Indian Express App

  1. C
    Chander Pal
    Jan 8, 2016 at 2:06 am
    Vidya Balan from Bollywood, or Saina NAHEWAL from sports or the starter of OYO rooms
    Reply
    1. A
      Avi
      Jan 8, 2016 at 2:11 am
      Makes sense..we can't have someone who wants to leave India as Indian Ambdor.
      Reply
      1. A
        arc
        Jan 7, 2016 at 2:01 pm
        Swami nityanand will be a better choice. Or asaram bapu. Incredible India personified in both cases. Also in keeping with our Vedic culture.
        Reply
        1. D
          D
          Jan 7, 2016 at 5:48 pm
          How come Mr Bachhan is first choice? he is by definition, a second choice,after Aamir. But Bachan being Bachan,he will accept anything! So long there is something in it,money!
          Reply
          1. D
            Drishti
            Jan 20, 2016 at 12:54 pm
            Thanks for the info!! want more information on this topic please visit Thank You.. :)
            Reply
            1. H
              hameed mohamed
              Jan 7, 2016 at 4:23 pm
              yes we all love Amitap Batchen - why he was in the softdrink ad - is it not good for kids he knows kids always follow him
              Reply
              1. I
                Indian Abroadf
                Jan 8, 2016 at 3:14 am
                Aamir lost credibility to be a face of 'incredible' India.
                Reply
                1. G
                  George Cruz
                  Jan 7, 2016 at 3:20 pm
                  Irrespective of one's religion or party affiliation Amitabh is a better choice because he is more por in the Bollywood as well a por/charming TV personality in India. Amir is not a sincere/honest person, an ardent supporter of Dawood Ibrahim, and Islam is deeply embedded in his heart.
                  Reply
                  1. Load More Comments