Ever since the release dates of Ae Dil Hai Mushkil and Shivaay were announced (October 28), it is not only the filmmakers but even the audience who has been eagerly awaiting their release. We already know that when two big films clash at the box-office, the promotion game is going to be extremely crazy. While the extensive promotion of Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan’s film has kept the buzz going, Ajay Devgn has not left any stone unturned to make sure that Shivaay does not lose its game against ADHM.
In fact, Ajay Devgn made a smart move to promote the film. From visiting the US office of Facebook to setting Raavan on fire at Delhi’s most popular Ramleela, he has been a one-man army when it comes to promotions. Meanwhile, Ranbir has been at the forefront of ADHM’s promotions.
To find out how excited the audience is about both the films, we asked them on Twitter which film they will be watching this Diwali. According to the Twitter poll on indianexpress.com, the audience is keener to watch Ajay Devgn-starrer in comparison to Karan Johar’s Ae Dil Hai Mushkil. In fact, 57 percent said they would watch Shivaay while 43 percent opted for Ae Dil Hai Mushkil. A total of 888 votes were polled.
Which film will you watch this Diwali?
— IE entertainment (@ieEntertainment) October 17, 2016
The promotions for both the films have not without incident. It all began when Ajay, on his Twitter account, claimed that self-styled movie critic Kamaal Rashid Khan has taken money from Karan Johar to promote Ae Dil Hai Mushkil.
Later, Karan Johar and the film found themselves in the middle of a political storm for casting Pakistani actor Fawad Khan in the film. MNS ‘banned’ the film in the aftermath of Uri attack and was adamant that it will not be allowed to release despite a video clarification from Karan Johar. The matter could only be resolved after the intervention of Maharashtra Chief Minister Devendra Fadnavis.
We have to wait for October 28, the biggest box-office weekend of the year, to know what eventually happens. We hope both films are winners and we get to have a dhamakedaar Diwali. See you at the movies folks.