Oxford University Press launches Oxford Advantage; to release dictionaries in Punjabi, Kannada and Assamese soon

In the next five years, 20 per cent schools across India will move to the integrated education format, says OUP's MD

By: Express Web Desk | Published: December 10, 2016 8:30 pm

Taking a step ahead towards digital education, Oxford University Press (OUP) Friday launched Oxford Advantage, an integrated learning solution for CBSE schools with a comprehensive educational tool kit.

Through this medium, OUP has come up with theme and activity-based pedagogy that cuts across all subjects. “We wish to make learning more interactive for students. We are focusing on CBSE curriculum for classes 1, 2 and 3 for this academic year but in future, we will cater to higher classes,” said Sivaramakrishnan V, Managing Director, Oxford University Press India.

Oxford Advantage includes lesson plans, question banks, test generator, teacher training and professional development modules, assessment tools for use in school and at home, apps for students, teachers and parents and provision for reports among other features help track the students’ progress throughout the academic year.

“About 90 per cent teachers are not receptive towards technology. Through Oxford Advantage, we will educate them to use it so that they can facilitate this knowledge to students. So far we were selling products but now we are promoting solutions,” said Sivaramakrishnan. “In the next five years, 20 per cent schools across India will move to this integrated education format,” he added.

OUP is also coming up with dictionaries in three more languages  – Punjabi, Kannada and Assamese. Besides United Kingdom, OUP’s biggest markets are US, Spain and India. “UK is entirely a school market, US is higher education, Spain is English language training while in India, we hold a dominant position in schools. But we believe in 10 years, India will be our most important market,” said Sivaramakrishnan.

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