The light in darkness

It’s obviously a need of the times which is why it's heartening to know that this uniqu initiative is getting an encouraging response.

Written by Preeti Srivastav | Published: March 28, 2009 10:50 pm

As the city gears up to observe Earth Hour today by putting off all non-essential electrical appliances for one hour,organisations are pitching in to lend mass support to the world wide initiative

It’s obviously a need of the times which is why it’s heartening to know that this uniqu initiative is getting an encouraging response.World Wildlife Federation (WWF) and Frrog,a resource center; have jointly come up with Earth Hour. Under the programme,the organisations have made an appeal to people,industries,malls and even hospitals to switch off non-essential lights and other electrical appliances today for one hour between 8.30 to 9.30 pm. The concept is to spread awareness about global warming and energy conservation.

Apart from New Delhi and Mumbai,Pune being one in the list of the cities to observe satellite Earth Hour,would also be participating in it along with cities like- Bangalore,Hyderabad,Ahmedabad and Amritsar.

Aarti Khosla,communication manager,WWF,who also leads the Earth Hour project,says,“This a voluntary initiative. The idea is not to save particular units of electricity but to give a message that everyone can contribute in their own small way to tackle the threat of global warming and this would also in the process save lot of energy for us.”

Kuruvilla P Kurian,active volunteer,Frogg,says,“The concept is unique in itself as it involves active participation of people and not only words. Even if a miniscule part of the populace follows it,the result will be good.

Being a part of the initiative are many offices,companies and individuals of Pune. Le Meridien has already announced its participation in the Earth Hour campaign by deciding to turn off its lights and taking other energy-saving measures for one hour. According to the hotel authorities Le Meredien will take several measures such as turning off exterior signage lighting; dimming or turning off non-essential interior lighting; partial lighting at the health club,delayed opening by an hour of the night club,switching off the air conditioner plant for an hour,kitchen water supply regulation using the gravity mode,salamanders,deep freezers and ovens kept off for an hour in the kitchen,installation of light sensors in the associate lockers,using candle light in appropriate public areas in the lobby,and informing guests about the hotel’s observation of Earth Hour through in-room voicemail messages and guest room television messages.

HSBC bank,city branch has also confirmed its participation in the Earth Hour. An official says,“Except our ATMs,all our other electrical processes will be shut down. We are floating the message of participating in the campaign through our website,internal messengers and SMSs. We also have screen savers and displays to promote the cause. We have urged our employees to follow the same at their homes.”

Wipro has come up with a novel idea of promoting some creativity and increasing the fun quotient while observing Earth Hour. Jayshree Joglekar,head,Wipro Care (Maharashtra),says,“Excluding our 24×7 operations,we will be putting off our non-essential lights and other electrical usage. Moreover we have asked our employees to join in a creative campaign under which they have to suggest ways to utilise and enjoy the Earth Hour at their homes in the best possible manner.” She adds,“Among various ideas that were suggested by our employees,we have also received interesting ideas like going for a moon walk or a candle light dinner.”

About Earth Hour
Earth Hour began as an awareness effort in Sydney,Australia in 2007 when more than two million homes,businesses,and the city’s largest landmarks shut off their lights for one hour,resulting in a significant energy reduction across the city. Quickly evolving into a global phenomenon,Earth Hour drew an estimated 50 million people in 35 countries and 370 cities in 2008,and this year one billion homes,businesses and countries are expected to take part. For more information and video on the genesis of Earth Hour visit

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