Sale of PCs takes a beating

The sale of personal computers has taken a beating owing to the current recession and the industry has grown only 7-8 per cent in the first two quarters of this calendar year,raising fears that sales growth will remain sluggish in the next three quarters of the fiscal.

Written by Express News Service | Published: July 17, 2012 1:29:57 am

The sale of personal computers (PC) has taken a beating owing to the current recession and the industry has grown only 7-8 per cent in the first two quarters of this calendar year,raising fears that sales growth will remain sluggish in the next three quarters of the fiscal.

S Rajendran,chief marketing officer,Acer India,said,“The markets were estimated to grow around 20 per cent this year. The growth have been slow and the market is sluggish.”

He added the sales were expected to grow annually to 12 million units but have not grown to that extent. Last year,the sales touched 10.5 million units in India. “The sluggish environment was across the sectors,” he added. Rajendran said the desktop business contributed nearly 60 per cent of the total PC sales while 40 per cent is contributed by the notebooks.

Rajendran said owing to the low sales the IT penetration has not been as per expectations. “The penetration is 6.5 per 100 people in India in comparison to the 36 people in China and 80 in the US. The situation has only accentuated due to low sales.”

He added that the sluggish market was due to a number of reasons. “The Thailand floods and the last years Tsunami in Japan are still affecting the market as the hardware components sourced from these countries have been hit,” he said.

He said that the ACER market share in the PC business was 12 per cent pointing out that overall market of the company,including the Pune market,was only growing.

“The market of the company in Pune is Rs 12 crore a month,which is around 2.5 per cent of the entire market,and it is only growing,” he said. Rajendran said of the 40 per cent sale of notebooks,the sale of netbooks is around 10-12 per cent,dual core computers is around 20-25 per cent while the rest of the market is contributed by the computers with other core processors.

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