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More collaboration on design needed: Dutch minister

The Dutch government will encourage more Dutch design players to join hands with their Indian counterparts said Frank Heemskerk...

Written by Express News Service | Pune | Published: February 12, 2009 1:41 am

The Dutch government will encourage more Dutch design players to join hands with their Indian counterparts said Frank Heemskerk ,Minister for Foreign Trade,Netherlands at the India Design Festival at Yashada on Wednesday. Six MoUs between Indian and Dutch design houses were signed at the inaugural session of the 8th CII-NID Summit held as part of the fest. “Our government will extend all out support to strengthen the ties between Dutch and Indian companies. Design is about improving the public space,strengthening the economy and quality of life design should be functional,sustainable and affordable,” he said. Citing the example of the Tata Nano,he added that design should address the needs of the middle class.

The six MOUs which were signed were between Vyas Gianetti Creative (VGC ) with LAVA-Hollands Leading graphic design studios ,VGC with Flex Innovation Lab ,”Kyoorius Exchange” with IDIS ,Elephant Design with NPK ,Association of Dutch Designers (BNO) with Kyoorius Exchange and ElephantVersity with Faculty of Industrial design .

In a laterpresentation,Peter Kersten,BNO ( The Association of Dutch Designers) Ambassador said that there are ample opportunities for design collaboration between India and Netherlands . Packaging design,interactive design ,industrial design ,information design and special design were some of the areas for collaboration. India Dutch Design collaboration will move ahead next year with exchange of faculty members and thematic courses. Development design management courses at appropriate Indian Schools and Design Exhibitions in both the countries would also be on agenda. The collaboration will help to broaden their (designers) minds and infuse new energy in Indian and Dutch Designers.

Henri Christiaans Associate Professor Delft Universal of Technology,The Netherlands ,said that governments should be stimulated to invest more in Design .

Atul Kirloskar CMD Kirloskar Oil Engines ltd ,YS Rajan,principal advisor CII,and Henri Christiaans,associate professor Delft Universal of Technology,The Netherlands ,Frank Heemskerk ,Minister for Foreign Trade Government of the Netherlands and Nachiket Thakur,chairman,Pune Design Foundation and Theo JJ Groothuizen Counselor Science and Technology ,the Royal Netherlands Embassy,were also present.

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