The Energy and Resource Institute (TERI) and Tetra-Pak India on Tuesday set rolling LEADearthSHIP a youth programme on leadership and business sustainability. The programme took off from Fergusson College.
A first-of-its-kind initiative for graduate and post-graduate students,the programme was flagged off in the city through an innovative Cycle To Recycle rally,the motive of which was to co-create a society wherein young people can ideate and innovate without any fear and hesitation to contribute towards the holistic development of the entire country.
Sensitising citizens on environment conservation and responsible consumption,the cycle rally saw the participation of eminent polar explorer and brand ambassador for Tetra-Pak,Robert Swan.
Supporting the rally were Joost Notenboom and Michiel Roodenburg,the two young sustainability champions from Netherlands who recently cycled 30,000 km from Alaska to Antarctica to raise awareness on sustainable development.
The rally which saw 200 people participating. Markets managing director of Tetra Pak,South Asia,Kandarp Singh and TERI associate fellow Supriya Singh were also present.
Having visited India several times through my association with Project SEARCH the TERI-Tetra Pak awareness initiative on waste management for school students,I am certainly sure that the countrys future will be shaped by the youth, says Swan.
LEADearthSHIP is an opportunity to empower the youth to fashion a tomorrow based on ideas committed to making lives better, adds Swan.