Joshipura Travels

The Himalayan ranges and nature treks are recurring mood boards for designer Namrata Joshipura’s creations.

Written by Jagmeeta Thind Joy | Published:May 21, 2012 3:28 am

When the sun’s rays hit a frozen water body,the glint is blinding but it also reflects the layers beneath the ice. Sitting on a boulder facing a frozen Ruinsara Tal,a lake located in Garhwal,such patterns didn’t miss designer Namrata Joshipura’s sharp eyes. That was a year ago. Sitting in her workshop in Noida where we met her recently,the designer,who is a “serious” trekker,brings back images of the scene through a conversation that also visits mountain fields,grassy terrain,conifer forests and scenic landscapes.

Then you look at her current Spring-Summer line-up. Like a jigsaw puzzle,the outfits begin to fit into Joshipura’s travel stories. The sequinned flowers on a dress can now be better described as foliage and mountain moss,and the steel grey geometric patterns don’t seem abstract anymore. They are reminiscent of the ripple effect on water and the sequin sheathing,Joshipura’s signature style,only adds to the look. “Nature is such a genius when it comes to designs and patterns. When you are out there,breathing in the cool mountain air,free from phones and e-mail,you realise there’s so much to explore and experience,” she says.

The Himalayan mountain range — she’s been visiting it for the last 15 years — and nature treks have been recurring mood boards for Joshipura’s creations. “I am gearing up for an expedition,my toughest so far,” shares the designer who started her fashion innings with the National Institute of Fashion Technology and moved to New York in the late ’90s. After flitting between Delhi and New York for almost a decade,she’s now a regular at Wills India Fashion Week and retails out of stores in Delhi and Mumbai. Internationally,the Joshipura label is available in Paris,Dubai,Los Angeles,Tokyo,Egypt and Japan.

New York,she says,has been a learning ground. “It’s where I grew up as an individual. It’s a melting pot of cultures and my heart smiles when I go back there,” says Joshipura. Little surprise then that her creations seem to easily translate across geographies. Her range of tunics,jumpsuits,sheer long shirts,and shorts can be worn by anyone at any time and,to a large extent,regardless of shape. “In India,someone might wear this with a churidar but in Japan,it would work with stockings and in the US,just as a dress,” said Joshipura as she holds a tunic in white with black detailing.

Versatility of her clothes coupled with the luxe element of sheathing makes Joshipura’s collections popular but it’s also got her criticism. “I have been accused of being repetitive with my technique,continuing to present sequins with every collection. But that’s something I have consciously done as it defines my work,” says the designer who is working towards two back-to-back trade shows slated for September and October apart from a show in London. “The collections will see a lot of mix-and-match with a definite element of glamour,” explains Joshipura who will also pack in an expedition in between.

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