IT product startups showcase their entrepreneurial spirit

The two-day ProductNation,a think-tank initiative of i-Spirit,started its deliberations in Pune on Wednesday.

Written by Express News Service | Pune | Published: December 7, 2013 3:43 am

The two-day ProductNation,a think-tank initiative of i-Spirit,started its deliberations in Pune on Wednesday. With IT startup companies making their presence felt in the country,this event allows for exchange of ideas and guidance from established entrepreneurs.

Speaking about the issue Anand Deshpande,founder of iSpirit and CEO and MD of Persistent Systems,talked about the need of a proper ecosystem in the country for developing the entrepreneurship spirit. “At iSpirit,we take three-fold approach to nurture the spirit of entrepreneurship. Sharing experiences,policy-level lobbying and acting as market catalysts are our way of helping the spirit of entrepreneurship,” he said.

Sharad Sharma,co-founder and governing council member of iSpirit,said in the Silicon Valley major companies have departments that buy successful startups “Last year 85 Israeli startups were brought over and only one Indian startup was purchased. We want to increase the numbers,” he said. Five of the product startups were selected for showcasing.

Car IQ

Ascertaining the technical health of second-hand cars has always been an issue. The four-month-old startup of designer Deepak Thomas allows a thorough technical audit of second-hand vehicle in a matter of a few hours.

“Our product is a device that communicates with the chip of the car’s engine and checks for the health of the car in a cloud. The report can be printed and given to the end user,” he said. The device has been used on around 30 cars and some showrooms that deal with second-hand cars have installed it. Normally such work is undertaken by experienced mechanics,which Thomas says might introduce human errors in the process. “Our patent for the product is pending and as per our knowledge this is the first such device in the country,” he said.

SlashMatrix

Dhanyal Gopi’s exposure to the world of enterprise solutions made him realise the problem faced by various companies. “When companies go for enterprise shopping,the products are in large number and at times its mind boggling. Our platform helps enterprises to choose their fare by giving precise and succint information about the various softwares or services,” he said. The platform developed by Gopi other than giving details about the products also updates the lists of new products.

Qreda

Imagine a campaign over mobile phone targeting customers with tailor-made content. Arvind Sivashankara’s product Qreda allows this. “Mobile phone companies would have their databases of numbers but they lack any segregation. Our services allow such segregation which would help companies run customised campaigns,” he said. Sivashankara said they had helped a mobile phone company target users with old handsets by advertising for upgradation. “The moment some one logs on to internet using the mobile phone a lot of data is registered and we analysis the data and help run tailor-made campaigns,” he said.

Paregrine7

Data security has always been a concern for companies especially with employees using their own devices to log on to company’s systems and servers. Manjunath M Gowda’s product addresses this concern without any physical interaction with the end user’s device. “As soon as the employee plugs into the company’s servers using their device,behaviour of the device is recorded. Any anomaly in the set behaviour will be noticed and investigated,” he said. With many malwares trying to infiltrate as apps,this threat becomes more and more important.

Intouchapp

Sarang Lakare’s predicament while changing mobile phones gave him the idea for his startup app. With more than 7 lakh downloads within 3-4 months of it being launched,the app claims that with this not a single contact is lost. “Changing platforms in mobile phones means loosing contacts but this app help preserve all the contacts. Moreover,the address books are modified to suit the phone’s operating system,” he said. Other than saving contacts,this app also helps in upgrading the contacts and would allow searching of contacts in paired phones.

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