Heir Looms

Mother-daughter duo Megha and Pragya talk about mixing traditional and modern elements,which shape their Noida-based label — Samor

Written by Anjali Jhangiani KP | Published:September 21, 2013 4:28 am

She grew up following her mother around,as the latter shopped for fabrics,talked to tailors,discussed concepts and colour combinations. So it was no surprise that Megha Samor not only made fashion designing her career,but also took on the responsibility of bringing an element of freshness to her mother’s 15-year-old label. Together,they started a venture and named their label,Samor,which debuted at Lakme Fashion Week (LFW) Winter/Festive 2010,with a collection,titled “Media”. Their famous newspaper print spread like wildfire. Since then,the duo has come out with 13 collections,the latest one titled “Painted wings”,which was showcased at LFW W/F 2013 and is on display at Rudraksh couture store,Aundh,till September 30.

“My mother has been painting for a long time. I liked one of her paintings so much that I wanted to wear it. I got it printed on a fabric and made a dress for myself. Then I thought of using her paintings as prints for our next collection. I sat down with her and we discussed ideas for paintings,which could be used as prints for a range of outfits,” says Megha. The prints range from a variety of birds to a range of floral designs. While some of Pragya’s paintings were transformed into print,others were used as motifs for embroidery and decorated with embellishments.

A highlight of their collection is a range of 3D saris. The pallu,body and pleats are made up of different colours and different prints,making the outfit look like three different parts put together. The duo use crochet borders to give an interesting twist to the saris. “The sari is a silhouette that complements every body type,especially the curvy Indian ones. We usually work with feminine silhouettes with cliched waists and some constructional elements thrown in,” says Megha. The collection also features a range of tunics,dresses,pants and jackets that feature traditional detailing with modern cuts. Their colour palette includes vibrant hues along with monochromatic trends and some nude shades.

“It’s my mother who works with the colours; I mostly work with the cuts,” says Megha,talking about the work division. “The saying ‘like mother,like daughter’ holds true for us. Most of the time,we agree on the same things. However,my mother brings in experience and traditional elements of design to the label,while I bring constructional and modern designs,” says Megha.

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