European quartet initiates joint marketing strategy for tourism

In an effort to boost tourism, the European quartet — the Czech Republic,Hungary,Poland and Slovakia — has initiated a joint marketing promotion strategy.

Written by Express News Service | Pune | Published: December 5, 2013 3:39 am

European quartet initiates joint marketing strategy for tourism

In an effort to boost tourism, the European quartet — the Czech Republic,Hungary,Poland and Slovakia — has initiated a joint marketing promotion strategy. The Quartet is generally known as Visegrad Four (V4) since 1991. Representatives from the national tourist head offices of the V4 countries were in the city on Saturday to discuss the Quartet tourism initiatives,marketing plans and the promotional events targeted towards India.

Klara Vyslouzilova,Marketing Manager,Czech Tourism Board,said,“The cooperation between the V4 countries has not only been in politics,but also in tourism. We have targeted India because we feel Indians love to discover new places and since V4 countries have rich culture and heritage like India,we think it will be a nice attraction for them.” Discussing about the visa issues for Indians,Jan Herget,Director,Foreign Offices Department,Czech Tourism Board said,“We are making efforts to make visas easily available to Indians.”

Excellence Group honours three with awards

As part of its fifth anniversary celebrations,the Excellence Group awarded new entrepreneurs and NGOs with LEAP Innovation Awards and Dhyas Excellence Awards in the city recently. On the occasion,Ramon Magsaysay awardee Kulandei Francis while addressing the audience narrated his experience of working in remote areas of Tamil Nadu. “There is an unimaginable poverty in our country. We all should dedicate what we have as a service towards this cause,” he said. Navrisham Kaur Garewal and her team member Manoj Roy won Rs 21,000 and an incubation fund of Rs 15 lakh for ‘Change Bhai’. The second prize carrying Rs 15,000 was awarded to Mahesh Kumar Prajapat and Dipankar Maini,while Kirti Oswal won the third prize of Rs 7,000.

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