Cricket fans would not want to miss the thrill of the India-Pakistan World Cup match in Australia on Sunday. The five-hour difference in time zones could be a dampener for office goers in particular. To keep cricketing spirits high, “cricket bars” and restaurants are bringing the action from Australia alive on giant screens. The excitement is expected to be high though the poor performance of India in pre-world cup matches against Australia has thinned it a bit, according to sport goods outlets that gauge the mood though sale of tees, caps and other paraphernalia.
In view of the day time matches, Restaurants are innovating menus to carry breakfast forward to lunch for fans who may be hooked to the matches. Restaurants are rethinking strategies. At lounge bars, Swig and Euriska, a special breakfast menu is on offer, along with a special World Cup cocktail. “We have set up a breakfast menu that extends into lunch including welcome detox shots, juices and energizers followed by breakfast proper. Since the matches are in the day there is going to be a problem for people to see them as they would be at work. But there is a lot of buzz around the India-Pakistan match and both our venues are nearly fully booked in advance,” said Sandy Singh, brand owner.
In addition to extended breakfast menus, restaurants and sports bars are focusing on giant screens for patrons. “High-voltage matches can be enjoyed only on big screen. We extended happy hours that will start at 12 noon and go on till 8pm,” said Rajveer Arora, owner of Atmosphere 6 at Viman Nagar.
“We are sold out on pre-bookings,” said Riyaz Mirajwale, manager at Toss Sports Lounge owned by cricketer Zaheer Khan.
If timings of matches are what sports bars are worried about, it’s poor form and defeats Indian team faced in Australia that have let down fans.
“Compared to the last World Cup, this time there are fewer inquiries for tees, jerseys or caps of India. The atmosphere is rather sluggish, which might be due to poor performance of India in recent times. If we win on Sunday, it will definitely boost business,” said Amit Dongra of AMD Sports.