Coming soon,15-screen megaplex to raise showbiz bar

With the entertainment sector booming and the city playing host to new malls and multiplexes to cater to its diverse mix of movie-goers,it comes as no surprise that Cinepolis,the fourth largest multiplex chain in the world,has chosen Pune to launch the first 15-screen megaplex in the country.

Written by Nupur Chaudhuri | Pune | Published: March 30, 2012 1:33 am

With the entertainment sector booming and the city playing host to new malls and multiplexes to cater to its diverse mix of movie-goers,it comes as no surprise that Cinepolis,the fourth largest multiplex chain in the world,has chosen Pune to launch the first 15-screen megaplex in the country.

The Mexican player,which already has a presence in Amritsar,Patna,Bangalore,Ahmedabad and Surat,is now focusing on Maharashtra,the hub of entertainment,said Deepak Marda,

Joint Managing Director,Cinepolis

India.

The construction work of Seasons Mall,off the Magarpatta-Kharadi road,is on and will house the Cinepolis Megaplex. While the mall will launch in August,the multiplex is expected to open by Diwali.

“The work began in 2008. We are focused on creating an international experience. Every aspect like fire safety,traffic convenience and parking,has been looked into,” Marda said. The mall will have three levels of covered parking that can house 3,000 cars and 4,500 two-wheelers.

While Cinepolis will also launch a 14-screen multiplex in Thane within a year,Pune was chosen for the largest multiplex because of its diverse demography. “There are students,local as well from other states and overseas. Movie watching habits here are more heterogeneous as compared to other cities,” Marda said. Owing to this diversity,the multiplex will play different titles and have numerous time slots.

“We want to give people as many options as we can. The multiplex will screen close to 75 shows a day. A new show will start every 10-15 minutes,” Marda added.

The idea is to subtract the ‘movie schedule’ step from a movie-watching experience. “The thought is to play movies across various languages. Blockbusters will play for longer durations with frequent shows and people will no longer need to refer to a schedule,” he explains.

Each auditorium will have wall-to-wall screens and will be fully digital (2D and 3D). The smallest auditoriums,the luxury VIP ones,will seat 70-80 people and have large screens,recliners,personal tables and so on. The largest auditorium will have a capacity of 300-400.

“The total investment in the Pune project is above Rs 40-45 crore. Our ticket prices will be market driven,” said Marda,adding,“We are proposing to the government that some incentives be given. This project will collect more entertainment tax; generate more employment.”

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