Cellphone battle reaches new pitch as companies unveil attractive products

From the launch of more affordable mobile devices to introducing new and interesting applications,companies are going all out to woo customers and increase their presence in India.

Written by Rohan Swamy | Published: September 14, 2012 4:11 am

From the launch of more affordable mobile devices to introducing new and interesting applications,companies are going all out to woo customers and increase their presence in India. More so,in the last one year,the smart phone market in the country has seen a sea change with companies like Nokia and Samsung launching new products in the segment.

Last week,Samsung India unveiled two new dual-sim handsets — the Galaxy S-Duos and the Galaxy Y Duos Lite — in the smart phone category.

Vice-president of Samsung Mobile Asim Warsi said the growth rate for the smart phone category in the country has been very good. “In the first half of the year,the growth rate has touched 14 per cent as compared to 7 per cent last year,” he said. The numbers are very good for Samsung as they have more than 47 per cent of the market share and over 53 per cent share in the dual-sim phone category.

With the launch of iPhone 5 in the US on Wednesday,the smart phone market world over is likely to see a dramatic shift with Wall Street analysts predicting sales of almost five million units during the opening weekend.

In an attempt to create a separate market,Nokia too has started concentrating on their alliance with Microsoft for their new Windows platform for Lumia devices.

Vipul Mehrotra,director,Smart phones,Nokia India,said,“The new location services that we are offering include Nokia City Lens,Nokia Maps,Nokia Transport and the Nokia Drive. We are offering an augmented reality-based search option for the Lumia devices — Lumia 800,Lumia 710 and Lumia 610 — that are already in Indian markets.” Nokia launched Lumia devices in India in December last year and have sold over 6.9 million handsets globally. They also announced two new models recently.

The Android and the Windows platform that these two companies are working on will also aim to offer more applications on their store to overtake the iTunes store which currently leads with 7 lakh applications. Apple devices are currently priced in a premier price segment owing to which it has a niche market in India. Looking to exploit the segment,the Android OS based smart phones have taken the market by storm. What remains to be seen is how the market share and the existing market of these companies is affected after the launch of new iPhone in India.

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