Cause It’s IPL

Could all play and no cause make the Indian Premier League teams seem dull? This season,they are all back with new and improved social causes in their kitty.

Written by Prajakta Hebbar | Published: March 30, 2012 1:32 am

Could all play and no cause make the Indian Premier League teams seem dull? This season,they are all back with new and improved social causes in their kitty.

So recently,when Delhi was once again got disturbing attention because of crimes against women,Delhi Daredevils came up with a “Make Delhi Safe for Women” campaign,in association with the Delhi-based NGO,CEQUIN. The television commercial shows a group of boys playing gully cricket,as a girl passes by. The batsman whistles at her and makes a lewd comment,embarrassing the girl. Delhi Daredevil skipper,Virendra Sehwag,steps in and asks the batsman to remove the Delhi Daredevil jersey that he’s wearing – the point being that only he who respects a woman is a true Daredevil.

Down south,following the tradition of the wildly popular campaign “whistle podu” (whistle out loud) the Chennai Super Kings team has launched a new participative cheer video to flag off IPL-5. Titled Chennai Super Kings Ku Raise Your Hands,this video captures a fan formation that gathers momentum throughout the city,with supporters joining in to form a Mexican wave. Rakesh Singh,Joint President,Marketing,India Cements,which owns the team,says,”We created the video to celebrate a uniquely Tamil habit of expressing support and happiness by whistling.”

Earlier this year,Rajasthan Royals organised a marathon for their fans to support the worldwide movement for health and fitness; and the Mumbai Indians players,including Sachin Tendulkar and Harbhajan Singh,along with owner Nita Ambani,have been working towards the cause of providing education to underprivileged and disadvantaged children.

Looks like most of the teams in the IPL fifth season will be batting for a cause,more than anything else.

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