App-solutely Smart

City bars and restaurants launch apps to keep their customers updated with latest events and offers

Written by Anjali Jhangiani KP | Published:August 12, 2013 2:19 am

Rakshit Vyas is not a regular at High Spirits,Koregaon Park. Though he doesn’t hang out at bars and restaurants much,he does enjoy going for some of the events organised at these venues. Most of the time,he misses out on gigs by his favourite artists,because he forgets checking the newsletters and their Facebook page. However,he recently found a way to keep himself updated with the latest gigs by downloading the High Spirits Android application available on Google Play Store. “The app gives me notifications about the events that happen at the venue. It is very convenient. When I see the notifications about the events,I am tempted to make an effort,wrap-up my work and attend them,” says 25-year-old Vyas,a graphic designer.

After cementing their position in social media,with marketing tools on social networking portals such as Facebook and Twitter,restaurants and bars in the city have taken a new initiative — building applications for Android,iOS and Blackberry. “The main reason is to keep our customers informed about what’s going on. Instead of going through a slew of updates on social media,an app is just easier for a customer to use,” says Khodu Irani,owner,High Spirits,adding that an application is a more convenient way of spreading the word about their events.

Sandy Singh,owner of Swig Bar and Eatery believes that the influx and availability of smartphones and tablets has changed the way people communicate,or search for any information. “Introducing a dedicated phone app was the right addition apart from the existing social media to keep our customers informed about what’s happening,” says Singh. The idea for their application is inspired from his visits abroad. While Irani noticed how a dedicated smartphone application is the most used form of interaction between a customer and an outlet,Singh talks about coming across applications that gave him get real-time updates from what was happening around the city –– from ordering food to booking a cab.

Malaka Spice,a restaurant in Koregaon Park,is also in the process of launching their application for Android phones. Their beta version is available on Google Play Store but they will launch the official version in a week’s time,after they give a final touch to the features and fix the “bugs”. “We will be using the app so that we can keep a track of recommendations and feedback. The app will have a dedicated feature in which users will be able to rate the ambiance,food,and other aspects of the restaurant’s service,” says Shrijith Ravindran,chief operating officer at Malaka Spice.

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