Theres nothing like dressing up a woman. A woman is gods most beautiful creation. Theres no better feeling than the high you get looking at someone and telling them that theyre looking good,and they say theyre wearing AD, says AD Singh,the Mumbai-based designer whose flair for designing couture,particularly bridalwear,has been making waves in the fashion circles.
The fervour and animation with which Singh talks about womens fashion is ample proof of his passion. But,if theres anything that excites Singh more,its diamonds and crystals,which make a regular appearance in his creations and have earned him the moniker of Bling Man. Everything that glitters fascinates me. Even when I was a kid,I used to look at my moms jewellery and say,wow,these are some nice diamonds. She would tell me that they cost a lot of money,and I would dream of the day when I could buy her bigger diamonds, he says.
During the Pune Style Week,to be held between August 16 and 18,Singh will present designs from his latest collection of Swarovski crystal-studded bridalwear. The most beautiful thing about crystals,especially Swarovski,is the colour variation. You name a colour and they have it, says Singh.
As he talks about fashion and style,its hard to imagine him as a corporate executive. But the fact is that after topping the university in Mumbai,Singh went on to ace CAT and got calls from a couple of IIMs. I even paid my admission fees,but then decided not to join the class. I wanted to be a designer. A lot of my friends are now in various parts of the world and they call up to say that I should also be there,but this is where I want to be, he says.
And its a good place to be. His designs have been spotted on celebrities such as Nelly Furtado,Paris Hilton,Raveena Tandon and Preeti Jhangiani.
Singhs designs come with easy,flowing lines,and an eclectic colour palette always seeking to flatter the wearer. But its bridal couture for which Singh is most popular,with several celebrities swearing by his designs. I like the bride to get what she wants. The key to making a bride happy is to make her look the way she has imagined. When I meet brides,they come with a lot of ideas and I just listen to them. I try and understand what they have in their mind and work on creating the look, he says.
Many of the brides he dresses up go on to become his fans and friends. Once I wrote on Facebook that I had just looked at new Louis Vuitton snake skin shoes,but they were bloody expensive. After three weeks,I got a call from the customs,saying someone had sent me an expensive gift. One of the brides had sent the shoes. When I emailed to thank her,she said about 700 people had told her that she looked gorgeous in her wedding dress, he says.
Of the Pune Style Week,Singh says,My designs are going to have feminine cuts,with a lot of fluid work on them. The wedding season is coming up and many brides-to-be are looking for couture. We will also have a small twist at the end of the show; its a new garment that were introducing an Indo-western wedding gown fused with Indian craftsmanship,embroidery and intricate work. The silhouette and colours are very western.