THE city is all set to get a makeover as the preparations for the country’s first ‘Make In India Week’ to be held between February 13 and February18 has begun in full swing. Working along with the central government, the plan to give the city an improved look involves larger-than-life installations of the Make In India logo at nine locations across the city.
Apart from the BMC, various government agencies, including the Maharashtra Tourism Development Corporation (MTDC), Mumbai Metropolitan Region Development Authority (MMRDA), Maharashtra Industrial Development Corporation (MIDC), among others have planned the activities over the course of the week and are working with a budget of about Rs 10 crores.
The BMC will be hosting a half-day investment seminar with the delegates on February 15 between 2:30 pm and 5:30 pm at the MMRDA grounds in BKC, which will include speeches by the municipal commissioner Ajoy Mehta, Ratan Tata, Anand Mahindra, K M Birla, Mukesh Ambani as well as the chief minister Devendra Fadnavis. The seminar will include panel discussions on Mumbai as the business capital of India as well as the city evolving into the next generation city. The seminar event will also showcase demonstrations for smart parking, virtual education, smart lighting, e-kiosk for delivery of citizen services and smart surveillance.
In coordination with the Department of Industrial Policy and Promotion, the BMC will be installing nine life-sized models of lions in various locations across the city where investors are likely to visit. While the locations are still being finalised, senior BMC officials stated that the lions are most likely to be installed at the International and Domestic airports, Gateway of India, NSCI, MMRDA grounds, Girgaum Chowpatty and one in IT hub in Andheri West. As part of refurbishing the city, additional municipal commissioner SVR Srinivas stated that the work on the major roads, which will be used by the delegates visiting the city, has already begun. “The dividers of about 40-50 major roads are being re-painting and broken footpaths are being repaired,” he said.
The MTDC has planned a two-day Elephanta Festival, to be held at the Gateway of India on February 16 and 17. Open to public, the festival will have seating arrangements for 2,500 people and will have cultural performances of Kathak dancer Yasmin Singh, instrumentalist Vishwa Mohan Bhatt, singers Kailash Kher and Roop Kumar Rathod. The event will begin after sunset at around 6:30pm and go on till about 9:45 pm.
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To showcase the culinary extranvanza of the city, the National Restaurant Association of India (NRAI) will arrange for a food court on the MMRDA grounds. “We will organise a food court with dishes representing the best of Mumbai. The food will be up for sale and will be open to the public,” said Riyaaz Amlani, president of NRAI. A dinner for about 650 delegates will also be organised by the Experience India Society.
Maharashtra Night, a cultural event, will be held at Girgaum Chowpatty on February 14.
As part of the grand event which promises to transform the city, the BMC has planned a series of branding events. Additional municipal commissioner Pallavi Darade stated that to publicise the event, about 200 hoardings will be put up from February 3-20 and is seeking approvals. Additionally, building wraps will be put up in MMRDA and World. The civic body is also shortlisting an agency and getting approvals for the locations for putting up street art.