Week full of joy ends

Living up to its promise of being bigger than before,the third edition of the Joy of Giving Week wrapped up with over 587 events and over a million participants all over the country.

Written by Express News Service | Mumbai | Published:October 10, 2011 1:08 am

Living up to its promise of being bigger than before,the third edition of the Joy of Giving Week (JGW) wrapped up with over 587 events and over a million participants all over the country.

The Aditya Birla 10-kilometre walk in the Bandra-Kurla Complex raised more than Rs 14 lakh for charity as around 700 participants turned up for the walkathon. “It was heartwarming to see so many people early on Sunday. Many elderly people on wheelchairs also participated with enthusiasm,” said Jill Beckingham,wife of UK Consul General,who organised the event. “I would definitely want to come back next year and I’m sure it will be on a larger scale.”

Children formed a large chunk of participants this year. “If you don’t have a smile,I’ll give you one of mine”,“Wear a smile,one size fits all”,read the colourful posters handed out by 20 children from Mumbai slums to commuters in and around Churchgate station as part of the JGW.

The Akanksha Foundation organised the ‘Come Alive’ event,which saw groups such as Shiamak Davar’s Victory Arts Foundation and the Welfare for Stray Dogs come forward to draw participation from underprivileged children. Akanksha,which works for street children,partnered with sculptor Arzan Khambatta to instal a huge sculpture at High Street Phoenix in Lower Parel,which was managed by the students and alumni of Akanksha.

The third edition of the JGW saw its share of celebrity participation as actor Akshay Kumar auctioned his jacket from the film Speedy Singh. The latest bid for the jacket was Rs 2.42 lakh and the amount is expected to go up.

The corporate world also stepped in as top executives from companies such as JP Morgan,Monnet Ispat & Energy Ltd,Axis Bank,Hero MotoCorp Ltd and Larsen & Toubro lent their voices for the sale of a music CD,the proceedings of which will be donated to various NGOs. It was a joint initiative of Saregama India Ltd and JGW and 10,000 music CDs will be available for sale online.

Spread across more than 40 cities in the country,JGW 2011 saw a definite growth as compared to the past two years. “While it is too early to quote a figure,the fact is that the number of events and the participating cities have increased. There is a substantial growth from last year’s Rs 20 crore raised in cash and resources,” said Hema Lumba,a volunteer for the JGW.

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