Top startup grand prize in Ketto’s kitty

The Maharashtra based startup team will now present their startup idea to the international audience at Wharton conference at Philadelphia, on March 25.

Written by Dipti Singh | Mumbai | Published: January 6, 2016 5:25 am

“Ketto”, a crowdfunding platform for social and personal cause won the Wharton India Economic Forum Startup Competition 2016 in the “grand prize award category”. The startup founded by Varun Sheth, actor Kunal Kapoor and Zaheer Adenwala bagged a prize money of 30,000 US dollars on Tuesday.

The Maharashtra based startup team will now present their startup idea to the international audience at Wharton conference at Philadelphia, on March 25. Ketto also won 150 hours of legal advice from Khaitan and Co.

“It feels gratifying to win the grand prize. We look forward to going to Philadelphia which will give us a great platform to reach out to investors in America,” beamed an excited Zaheer Adenawala, Co-Founder of Ketto.

Other winners were Pratilipi – Amazon’s Kindle Direct Publishing for Indian Languages and Trebene – an ethical luxury label of Cashmere scarfs from Kashmir that won the “Powerhouse Awards”. Pratilipi got a cash prize of 25,000 US dollars, Trebene bagged 15,000 US dollars. They won among 10 finalists.

Kheyti – a social enterprise trying to help small farmers become smart farmers won in the “People’s Choice” category.
Each contestant had 15 minutes to present the idea, and answer questions. The competition, part of the 20th Wharton India Economic Forum, was held on Tuesday in Mumbai.

The judges included Kirthiga Reddy, MD Facebook India, Ravi Gururaj from Nasscom, Sandeep Murthy, Partner at Lightbox, Pravan Malhotra, venture capital investor at International Finance Corporation, Rajan Mehra, Nirvana Venture Advisors and Sri Peddu, Founder and MD Powerhouse Ventures.

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