With the Ganesh Chaturthi approaching,artists and mandals in the city have started applying for trademark licences to prevent their work of art from being duplicated. Two years ago,Lalbaugcha Raja was the first one to register itself as the Lalbaugcha Raja Sarvajanik Ganeshotsav Mandal. Since then,more mandals have started applying for licences.
The idol Lalbaugcha Raja,designed by Kambli Arts,also has a trademark licence. The copyright for it has been obtained under its artist Ratnakar Kambli. Another artist to be protected by copyright is calligrapher Achyut Palav for his logo of Chinchpoklicha Chintamani.
Manoj Kale of Seagull Experts,a branding solution company who registered the trademark and idol copyright for Lalbaugcha Raja,said,Nowadays,it has become very easy to imitate a design with just the help of a picture. A picture of a Ganesha idol can be taken by an Autocad engineer and turned into a 3D model. Also with the budget increasing every year,the mandals do not want to take a chance.
However,many mandals have still not applied for licences of copyright as they experiment with the design,shape and size of the idol every year. While the copyright for idol is valid for 60 years after the death of an artist,the trademark for mandal name is applicable for 10 years.
Famous mandals like Andhericha Raja,Ganesh Gallis Mumbaicha Raja,and Chinchpoklicha Chintamani claim to have applied for licences.
Spokesperson of Andhericha Raja,Uday Salian,said,We will be acquiring the trademark very soon as our application submitted last year with the Controller General of Patents Design and Trademarks is already under process.
However,Girish Walawalkar of the Ganesh Mandal committee,said,There is a buzz that mandals are coming forward in large numbers to obtain trademark. While few of them have actually applied for licences,they make such announcements for publicity.
According to Walawalkar,when a mandal registers with the Charity Commissioner every year,it is automatically protected from duplication. The trademark acquired though is necessary for trade-related issues. Lalbaugcha Raja,under its brand name,sells products like T-shirts,CDs,agarbattis,candles,pedas and ladoos. Any other organisation may produce the same products,but of inferior quality,and use Lalbaugcha Rajas logo. This may harm the brand value, he added.