After actor Salman Khan agreed to be the brand ambassador for the Brihanmumbai Municipal Corporation (BMC) in its drive to make Mumbai free of open defecation by December 15, other organisations such as the I Love Mumbai Foundation have also pledged their support to the cause. The civic body has installed mobile toilets at 117 locations that were identified as open defecation spots.
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Rahul Kanal of I Love Mumbai Foundation said his organisation would contribute to the mobile toilets and set up one especially for use by diabetic patients. “We are planning to have graffiti on walls, specifically in certain areas, through which we can spread the message of discouraging people from urinating or defecating in public places,” Kanal said. “We are also planning to conduct events at our art installations in Bandra,” he added.
A civic official involved in the project said Salman Khan has been roped in to be part of an awareness campaign to motivate people to use the mobile toilets, instead of defecating in the open.
“We are planning to film video messages featuring him and circulate them on social media. We want to provide mobile toilets in all open-defecation spots to encourage people to use them,” said the official.
Corporate organisations have also extended their support and plan to contribute 100 mobile toilets at various locations identified as the open-defecation spots. Ward offices are also in the process of constructing community toilets at various locations.