Italian luxury label Emilio Pucci has opened its first store in India. Conceived by creative director Peter Dundas,the brands new boutique in New Delhi is located at the ground floor of the DLF Emporio Mall,and has opened in partnership with Infinite Luxury Brands Private Limited. Designed by French architect Joseph Dirand,the store concept is a play on contrasts: its sophisticated yet warm and formal yet fresh. The new store offers a youthful spin on the brands 65 year tradition of glamour and elegance,washing it with a new attitude and allowing the clothes to breathe freely. Its hard to miss the abstract 3D interpretation of Puccis maze-like Torre print from 1966 that emerges through graphic slicing. It is also recreated in the two-tone crushed marble Terrazzo flooring inside the store. The New Delhi store follows the opening of the new New York flagship last November. I think the new flagship concept truly reflects the atmosphere in which I imagine todays Pucci woman, remarked Dundas,adding,Its glamorous and sensual,but has a pulsing energy that speaks to something modern and new. It is more than just a store to sell clothes; it is the essence of the Pucci girl herself coming to life.