In a bid to create ‘socially responsible’ entrepreneurs and managers, B-schools across the city are offering modules and full-fledged programmes with a focus on deeper corporate social responsibility (CSR) awareness among students. From compulsory internships with NGOs to projects designing solutions to social issues, B-school students are engaging in a range of activities to become more responsible citizens.
The Narsee Monjee Institute of Management Studies (NMIMS) conducts a programme called “We Care”, a civic engagement internship to sensitise MBA students. This year, 571 students were placed in 223 organisations across the country as part of the programme. Of these, 16 were government organisations, 14 private companies while the rest were NGOs. During the internship, students undertook projects on subjects as diverse as animal rights, child welfare, community development, disaster management and livelihood support, among others.
MBA students of Thadomal Shahani Centre for Management (TSCFM) at Bandra were asked to adopt a village as part of their Service Project Programme (SPP). “This is a marked subject in their curriculum. Under this, students are expected to study the working of a village in Maharashtra and then come up with a model development programme in consensus with the villagers. Once this model is developed, they are expected to implement this on ground within six months,” said Joyanto Mukherjee, dean at TSCFM.
With assigned mentors, the students are working on models to scale up the internal economy of the village near Lonavala.
Bharatiya Vidya Bhavan’s S P Jain Institute of Management & Research (SPJIMR) also has a separate centre called Development of Corporate Citizenship (DOCC) for its students. Designed to induce greater participation and to provide management inputs to non-governmental organisations (NGOs) through seminars, workshops and publications, the DOCC becomes a hub of activity during the summers, enabling students to work in the rural sector instead of training with companies.