Drawing New Buyers

By taking art out of galleries,a one-day market aims to make it more accessible

Written by EXPRESS FEATURES SERVICE | Mumbai | Published:June 23, 2013 12:42 am

Art is now being taken out of galleries and museum halls,and being placed in more accessible hangout zones in Mumbai. Visual Disobedience,an indie art community that has been trying to change perceptions towards art,has come up with an innovative way to make this happen by presenting The Art Market on Sunday at WTF,Versova.

The art community will put together a micro festival of sorts,with stalls showcasing the works of upcoming Mumbai artists. It will feature Mira Malhotra,Vandhana Rajan Swamy,Amrita Bagchi,Vikrant Shitole,Jai Ranjit,Priyesh Trivedi,Raj Chettiyar and Avantika Mathur from Visual Disobedience. To complete the Sunday outing,stand-up comedians,singers and songwriters will perform.

Founder of Visual Disobedience,Saurabh Kanwar says that he wants people not just to appreciate art,but buy it. The visitors will be given a chance to chat with the artists,understand the thought behind their work. “We will display artwork that people would want to buy,and put up in their living room,” he says. Some of the pieces are priced as low as Rs 400. “The idea is to change the perception that art is unattainable for most,” he says.

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