To engage with media students on the subject of communication, few examples would be as effective as Bollywood. So it is fitting perhaps that Istoria, the annual event hosted by students of the Public Relations and Corporate Communication batch of Xavier Institute of Communication (XIC) was themed around it.
The annual one-day festival, “Istoria: A Journey to Bollywood” by the 2013-14 batch was held on Sunday, March 9. Keeping with the theme, Band Baaja Bollywood, the event’s highlight was the presence of Rakeysh Omprakash Mehra, director of films such as Rang de Basanti and Bhaag Milkha Bhaag, as chief guest. “Everytime I come here I wonder if there are admissions open for someone my age,” he said.
The event began on a serious note, with the Birla Sun Life Debate ‘Jobs vs Passion’. Distinguished professionals such as GV Gopalakrishnan, COO, Financial Services, Aditya Birla Group; Srikanth Srinivas, V-P, Public Affairs, Adfactors India; Josy Paul, Chairman & Chief Creative Officer, BBDO India; and Ashutosh Pathak, musician and Founder, Blue Frog and True School of Music, among others, were panelists. They brought up the age-old dilemma of pursuing passion or eyeing a secure job. “You shouldn’t think of money in the beginning, if you are good at your job it will come. But it’s important to identify your calling,” said Paul.
The rest of the evening, however, was dedicated to entertainment. A red carpet was rolled out, the stage decked up with pictures of Bollywood stars and the building wonderfully lit up on the balmy Sunday evening.
In keeping with the resolve, the students presented a fashion show, a performance of a medley of Bollywood numbers by street kids of Humara Foundation, while dance troupe Sole to Soul took the audience through the different eras of Hindi cinema. A stand up act by Amogh Ranadive of The Vir Das Comedy Company preceded the finale — a performance by Pune-based Rudraxsha, who fused Hindustani classical music with rock. “The event was well-managed,” said Rajeev Chawla, the course coordinator of the batch.